Growth Platforms Director: CRM, Promotions & Personalization

Penninteractive; United States; Remote; USD 185,000 - 230,000; Full time

Benefits offered by this job

Competitive compensation package

Benefits package

Casual, fun work environment

Education & conference reimbursements

Job summary

PENN Entertainment, Inc. is seeking a Director of Product to lead the Growth Platforms organization, driving the technology and data capabilities that power customer growth, engagement, and retention across online gaming and digital retail experiences.

You will own promotions, loyalty, CRM, segmentation, and marketing data capabilities, building a unified platform that serves customers across digital and retail experiences.

Qualifications

• 8+ years in product management with leadership experience
• Experience building data-intensive growth, marketing, promotions, personalization, CRM, or customer data platforms at scale
• Deep understanding of customer and marketing data, including segmentation, audience creation, behavior, activation, experimentation, and measurement
• Experience translating large datasets into actionable segments and targeted experiences
• Strong technical fluency and partnership with Engineering and Data teams on data architecture and integrations
• Experience building platforms used by Marketing, CRM, Growth, or internal teams to manage customer experiences
• Ability to define multi-year product strategy and translate into roadmaps and value
• Strong analytical judgment and experimentation to optimize investments
• Ability to align across cross-functional teams (Product, Tech, Data, Marketing, Ops, Finance)
• Executive communication and stakeholder management skills
• Experience with large-scale consumer platforms or loyalty programs is a plus

Responsibilities

• Define the product strategy and roadmap for Growth Platforms across promotions, loyalty, CRM, segmentation, and marketing data.
• Lead development of a unified promotions and offers platform for multiple products, channels, and customer segments.
• Build data and segmentation capabilities to understand customer behavior and create actionable audiences.
• Evolve CRM and lifecycle marketing capabilities with Marketing for better targeting and measurement.
• Develop shared growth capabilities for online Sportsbook, Casino, digital retail and loyalty experiences.
• Build flexible platforms and self-service capabilities for campaigns and offers with speed and independence.
• Collaborate with Data and Engineering to define data architecture, events, integrations, and decisioning systems.
• Establish KPIs and experimentation frameworks to measure incremental impact of promotions and investments.
• Lead and grow Product Managers across Growth Platforms; ensure clear ownership.
• Influence senior stakeholders across Product, Engineering, Data, Analytics, Marketing, Operations, Finance.
• Other duties as required.

Skills

Product leadership

Growth platforms

CRM & loyalty

Data-driven decisions

Stakeholder mgmt

Job description

PENN Entertainment, Inc. is seeking a Director of Product to lead the Growth Platforms organization, driving the technology and data capabilities that power customer growth, engagement, and retention across online gaming and digital retail experiences.

You will own promotions, loyalty, CRM, segmentation, and marketing data capabilities, building a unified platform that serves customers across digital and retail experiences.