Growth Lifecycle Marketing Lead — Multi-Channel

WHOOP; Boston (MA); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Flexible vacation

Parental leave

Stock options

WHOOP membership

Health, dental, vision

Job summary

WHOOP in Boston is seeking a Lifecycle Marketing Lead – Growth to own lifecycle strategies across Apparel & Accessories, Refer a Friend, and the promotional calendar. You’ll translate member behavior into tested initiatives across email, SMS, and in-app channels to drive engagement and revenue.

The ideal candidate is data-driven, with 4+ years in lifecycle, CRM, or growth marketing, and a proven ability to move from strategy to execution across cross-functional teams.

Qualifications

• 4+ years in lifecycle, CRM, retention, or growth marketing with measurable impact.
• Experience with subscription, ecommerce, or consumer tech is a plus.
• Strong analytical skills and ability to translate data into action.
• Proven cross-functional collaboration and project management across marketing, analytics and product.

Responsibilities

• Own lifecycle strategies across Apparel & Accessories, Refer a Friend, and promotional calendar.
• Develop multi-channel experiences across email, SMS, in-app and other owned channels.
• Lead test-and-learn cycles from hypothesis to measurement and scaling decisions.
• Collaborate with Growth, Marketing, Creative, Analytics, and Commercial teams.

Skills

Lifecycle marketing

CRM

Email marketing

SMS marketing

In-app messaging

Data analysis

Experimentation

Cross-functional collaboration

Education

Bachelor's degree in Marketing or related field

Tools

Iterable

Amplitude

Hightouch

Job description

WHOOP in Boston is seeking a Lifecycle Marketing Lead – Growth to own lifecycle strategies across Apparel & Accessories, Refer a Friend, and the promotional calendar. You’ll translate member behavior into tested initiatives across email, SMS, and in-app channels to drive engagement and revenue.

The ideal candidate is data-driven, with 4+ years in lifecycle, CRM, or growth marketing, and a proven ability to move from strategy to execution across cross-functional teams.