Growth-Driven Performance Marketing Manager

Carta; New York (NY); Hybrid; USD 128,000 - 150,000; Full time

Benefits offered by this job

Equity for all full-time roles

Excellent benefits

Commission plans where applicable

Job summary

Carta in New York, NY is seeking a Performance Marketing Manager to own demand generation and paid media across SMB to Enterprise. You will collaborate with Campaign Management, Web, Content, and Sales teams to drive pipeline and measurable growth.

The role emphasizes data-driven decision making, rapid experimentation with new ad formats, and a focus on ABM-driven personalization. Equity, competitive pay, and strong benefits are offered as part of the package.

Qualifications

• Strategic and analytical thinker who can distill complex marketing concepts for an executive audience.

Responsibilities

• Deploy winning paid media strategies across all segments to create demand across SMB to Enterprise.
• Drive channel efficiency by expanding digital footprint and optimizing paid search, display, and third-party media.
• Support campaign execution by designing, managing, and optimizing paid activities to meet direct response, demand gen, and awareness goals.
• Embrace innovation with A/B testing on ads, landing pages, and targeting to improve performance.
• Grow paid media results through ABM and personalization, collaborating with web, SEO, and social teams.

Skills

Strategic thinking

Demand generation

B2B experience

Paid media

Marketing automation

Data visualization

ABM personalization

Bachelor's degree

SaaS experience

MMM / predictive analytics

Education

Bachelor's degree

Tools

GA4

Salesforce

Dreamdata

Marketo

6Sense

Contentful

Qualified

Job description

Carta in New York, NY is seeking a Performance Marketing Manager to own demand generation and paid media across SMB to Enterprise. You will collaborate with Campaign Management, Web, Content, and Sales teams to drive pipeline and measurable growth.

The role emphasizes data-driven decision making, rapid experimentation with new ad formats, and a focus on ABM-driven personalization. Equity, competitive pay, and strong benefits are offered as part of the package.