Audience Growth Manager — Hybrid NYC, Data-Driven Impact

HEARST MAGAZINE MEDIA INC; New York (NY); Hybrid; USD 88,000 - 106,000; Full time

Benefits offered by this job

Work with the Best

Grow Your Skills

Hybrid Work

Wellness Benefits

401(k) Plan

Job summary

HEARST MAGAZINE MEDIA INC is seeking an Audience Growth Manager in New York City to accelerate first-party data growth and audience engagement across email, SMS, and beyond. You will lead data-informed initiatives, collaborate with multiple teams, and drive subscriber-focused growth strategies.

The role combines strategy, experimentation, and execution with a hybrid in-office schedule four days per week in NYC and a focus on scalable growth programs across Hearst brands.

Qualifications

• 5+ years of experience in audience development, growth marketing, CRM, or digital marketing.
• Proven success growing first-party data through registration and email acquisition.
• Strong analytics and reporting skills using GA, Looker, Sailthru.
• Hybrid NYC-based role; in-office presence 4 days per week.
• Understanding of paid media strategy and lifecycle marketing is a plus.

Responsibilities

• Develop and execute data-informed strategies to grow first-party audiences across email and SMS.
• Drive paid media efforts in collaboration with Growth Marketing to increase reach and lifetime value.
• Identify and prioritize opportunities to expand and retain high-value audiences aligned with subscription, commerce, and advertising goals.
• Collaborate with Lifecycle, Newsletter, Editorial, and Product teams to optimize user journeys and conversion paths.
• Enhance on-site lead generation tools and placements to maximize registration and engagement.
• Own reporting and dashboards to track acquisition, engagement, and conversion performance.
• Lead A/B testing and experimentation to improve funnel performance and channel effectiveness.
• Bring new ideas to the table, test them rapidly, and formalize successful strategies into scalable best practices.

Skills

5+ years experience

First-party data growth

Strong communication

Analytical mindset

Paid media understanding

Tools

Google Analytics

Looker

Sailthru

Job description

HEARST MAGAZINE MEDIA INC is seeking an Audience Growth Manager in New York City to accelerate first-party data growth and audience engagement across email, SMS, and beyond. You will lead data-informed initiatives, collaborate with multiple teams, and drive subscriber-focused growth strategies.

The role combines strategy, experimentation, and execution with a hybrid in-office schedule four days per week in NYC and a focus on scalable growth programs across Hearst brands.