Associate Manager, Performance Marketing

HEARST MAGAZINE MEDIA INC; New York (NY); Hybrid; USD 66,000 - 70,000; Full time

Benefits offered by this job

Work with the Best

Grow Your Skills

Work-Life Harmony

Foster Connection & Belonging

Wellness First

Plan for Your Financial Future

Job summary

Hearst Magazine Media Inc. is seeking an Associate Manager, Performance Marketing in New York, NY, to drive customer acquisition through data-informed strategies and creative experimentation.

You will manage paid media campaigns across social, search, and emerging channels, collaborating with multiple teams to optimize performance and ROI. You will leverage AI tools and automation to accelerate testing and improve efficiency, while maintaining a fast-paced, detail-oriented approach in a hybrid

Qualifications

• 1+ years of experience managing paid media campaigns for a consumer business.
• Hands-on experience with Meta, Google, and other paid acquisition platforms.
• Familiarity with CPA, CPL, and ROAS metrics.
• Strong analytical skills with the ability to interpret performance data and make actionable recommendations.
• Excellent communication and cross-functional collaboration skills.
• Strong organizational skills with attention to detail and ability to manage multiple priorities.
• Curiosity and enthusiasm for experimentation, AI-enabled marketing, and continuous learning.
• Ability to thrive in a fast-paced, collaborative environment while managing competing priorities.

Responsibilities

• Develop and execute paid acquisition strategies across Hearst Magazines' consumer portfolio.
• Manage day-to-day paid media campaigns across paid social, search, and emerging channels.
• Optimize campaign budgets, audience targeting, bidding strategies, and channel performance.
• Lead paid distribution strategies for editorial, membership, and branded content.
• Design and execute creative testing plans to improve messaging and targeting.
• Track campaign performance against KPIs and translate insights into optimization recommendations.
• Leverage AI tools, platform automation, and emerging technologies to improve workflows and testing.
• Collaborate with Audience Growth, Integrated Consumer Marketing, Creative, Product, Lifecycle Marketing, and Analytics teams.

Skills

Paid media management

Analytics

Cross-functional collaboration

Experimentation

Tools

Meta

Google

Job description

Be Part of What's Next

Help shape how millions of consumers discover and engage with iconic media brands. As an Associate Manager, Performance Marketing, you'll play a key role in driving customer acquisition through data-informed strategies, creative experimentation, and continuous optimization across Hearst Magazines' consumer portfolio.

About Hearst Magazines (Why Us?)

Hearst Magazines is one of the world's largest lifestyle publishers, with a portfolio of 30 brands that reach audiences across print, digital, social, video, events, and commerce. Our brands inspire, entertain, and inform millions of consumers every day while creating innovative opportunities for advertisers and partners. We foster a collaborative, inclusive culture where creativity, curiosity, and innovation thrive.

Key Responsibilities (What You Are Doing)

• Develop and execute paid acquisition strategies that drive memberships, email acquisition, direct product sales, and brand licensing initiatives across Hearst Magazines' consumer portfolio.
• Manage day-to-day paid media campaigns across paid social, search, and emerging acquisition channels, ensuring campaigns align with business objectives.
• Optimize campaign budgets, audience targeting, bidding strategies, and channel performance to maximize acquisition efficiency and return on investment.
• Lead paid distribution strategies for editorial, membership, and branded content, identifying opportunities to expand audience reach and amplify top-performing content.
• Design and execute creative testing plans to improve messaging, audience targeting, and campaign performance through ongoing experimentation.
• Track campaign performance against key performance indicators, prepare recurring reports, and translate insights into actionable optimization recommendations.
• Leverage AI tools, platform automation, and emerging technologies to improve workflows, accelerate testing, and enhance campaign effectiveness.
• Collaborate closely with Audience Growth, Integrated Consumer Marketing, Creative, Product, Lifecycle Marketing, and Analytics teams to execute integrated customer acquisition strategies.

Qualifications (What We're Looking For)

• 1+ years of experience managing paid media campaigns for a consumer business.
• Hands-on experience with Meta, Google, and other paid acquisition platforms.
• Familiarity with customer acquisition metrics such as CPA, CPL, and ROAS.
• Strong analytical skills with the ability to interpret performance data and make actionable recommendations.
• Excellent communication and cross-functional collaboration skills.
• Strong organizational skills with exceptional attention to detail and the ability to manage multiple priorities.
• Curiosity and enthusiasm for experimentation, AI-enabled marketing, and continuous learning.
• Ability to thrive in a fast-paced, collaborative environment while managing competing priorities.
• This role is based in New York, NY and follows a hybrid schedule of four days per week in the office.

Benefits (What We Offer)

• Work with the Best: Collaborate with top-tier professionals across media, advertising, tech, fashion, lifestyle, and publishing, shaping the future of these dynamic industries.
• Grow Your Skills: Unlock your potential with access to innovative training programs, immersive workshops, and exclusive industry events.
• Work-Life Harmony: Enjoy the flexibility of hybrid work, empowering you to balance professional success with personal priorities.
• Foster Connection & Belonging: Join our Employee Resource Groups and help create a welcoming workplace where everyone feels valued and empowered.
• Wellness First: Prioritize your well-being with a comprehensive benefits package that includes medical, dental, and vision insurance from Day 1.
• Plan for Your Financial Future: Enjoy competitive financial perks, including a 401(k) plan with a generous company match.

The base salary range for this role is $66,300-$70,000. This position is not eligible for bonus or commission compensation. Actual compensation will be determined based on experience, skills, qualifications, and location.

Hearst Magazines is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.