Social Performance Marketing Associate – Hybrid NYC

HEARST MAGAZINE MEDIA INC; New York (NY); On-site; USD 60,000 - 73,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401(k) with company match

Hybrid work

Employee Resource Groups

Job summary

Hearst Magazines is seeking a Performance Marketing Associate, Social to drive scalable paid media growth across social, search, and emerging channels in New York City. You will work with Meta, Google, TikTok, and other platforms to optimize campaigns and test new ad products.

You will leverage Excel/Sheets and reporting tools to analyze ROAS, pacing, and KPIs, maintaining forecasts and driving efficiency in a fast-paced, office-based role four days a week.

Qualifications

• 1+ years of paid media experience.
• Hands-on experience with self‑service platforms (Meta Ads Manager, Google Ads).
• Strong Excel/Sheets skills; familiarity with Looker/Tableau preferred.

Responsibilities

• Launch and manage paid media campaigns across social, search, and emerging channels.
• Optimize campaign performance by reviewing data daily and refining bidding strategies.
• Drive scalable growth by testing creative, audiences, bidding strategies, and attribution approaches.
• Partner with platforms including Meta, Google, and TikTok to test new ad products and implement capabilities.
• Leverage AI-powered tools to improve workflow and identify opportunities.
• Maintain daily and monthly forecasts, monitor performance against goals, and surface actionable insights.

Skills

Paid media

Data analysis

Excel/Google Sheets

Budget management

Campaign optimization

Meta Ads Manager

Google Ads

Looker/Tableau

Emerging platforms

Tools

Meta Ads Manager

Google Ads

Looker

Tableau

Job description

Hearst Magazines is seeking a Performance Marketing Associate, Social to drive scalable paid media growth across social, search, and emerging channels in New York City. You will work with Meta, Google, TikTok, and other platforms to optimize campaigns and test new ad products.

You will leverage Excel/Sheets and reporting tools to analyze ROAS, pacing, and KPIs, maintaining forecasts and driving efficiency in a fast-paced, office-based role four days a week.