Growth Marketing Strategy & Planning Lead

Fivetran; Oakland (CA); Hybrid; USD 151,000 - 188,000; Full time

Benefits offered by this job

Health insurance

Generous paid time off

RSU stock grants

Professional development

Company virtual events

Monthly cell phone stipend

Mental health support platform

Job summary

Fivetran in Oakland, CA is seeking a Growth Marketing Strategy and Planning Manager. You will sit at the intersection of B2B marketing strategy and performance analytics.

You sit within GTM Strategy & Planning and help the team decide where to spend their next dollar, set marketing targets with Finance, and maximize revenue yield from demand. The marketing team you’ll support owns the digital/technical channels and supports both sales-led and PLG motions.

Qualifications

• 4 to 7 years of experience in marketing analytics, GTM/marketing strategy, revenue operations analytics, FP&A or business intelligence within a B2B SaaS environment.
• Strong planning and financial-modeling skills: comfortable building target, budget, and pipeline-coverage models from ambiguous inputs
• Ability to independently structure ambiguous problems, move quickly, and drive them to clear, actionable recommendations
• Clear point of view and the confidence to challenge assumptions and bring data-backed perspectives to senior stakeholders, including a VP
• Comfort operating in a fast-changing environment where definitions, targets, and operating models are still evolving
• Understanding of B2B SaaS performance metrics: pipeline, ACV, conversion rates, velocity, marketing-sourced vs influenced pipeline, and attribution concepts
• Comfortable with SQL, Excel/google sheets and BI/visualization tools like Looker
• Working knowledge of Salesforce (reports, dashboards, opportunity data), marketing automation platforms (Marketo preferred), and ad platforms (Demandbase, Google Ads, LinkedIn Ads, chatgpt Ads, etc)

Responsibilities

• Target Setting and Impact Measurement: Own annual and quarterly target setting for the Growth marketing organization, including channel-level targets and budget allocation driven by a documented planning model
• Executive reporting & Cross-functional Alignment: Support the weekly and monthly business review process: prepare data and partner with leadership to build a narrative that converts data into actionable insights
• Commercial Pipeline model: Own the Growth pipeline model, aligning sourced and influenced contribution across partner, sales, BDR, and marketing
• Experimentation and Optimization: Analyze marketing experiments (landing pages, email sequences, ad creative, offers) to drive continuous improvement
• Capacity & headcount planning: Own capacity and headcount planning for the Growth marketing organization, tying resourcing to targets and coverage requirements

Skills

Marketing analytics

GTM strategy

Revenue ops analytics

FP&A

Business intelligence

Tools

SQL

Looker

Excel/Sheets

Salesforce

Marketo

Demandbase

Google Ads

LinkedIn Ads

Job description

Fivetran in Oakland, CA is seeking a Growth Marketing Strategy and Planning Manager. You will sit at the intersection of B2B marketing strategy and performance analytics.

You sit within GTM Strategy & Planning and help the team decide where to spend their next dollar, set marketing targets with Finance, and maximize revenue yield from demand. The marketing team you’ll support owns the digital/technical channels and supports both sales-led and PLG motions.