Growth Marketing Strategy Lead — Planning & Analytics

Fivetran; New York (NY); Hybrid; USD 151,000 - 188,000; Full time

Benefits offered by this job

100% employer-paid medical insurance

Generous paid time away from work

RSU stock grants

Professional development and training

Company virtual happy hours

Monthly cell phone stipend

Mental health support platform

Learn more about benefits by region

Job summary

Fivetran, a leader in data integration, is hiring a Growth Marketing Strategy and Planning Manager. Based in NYC, Oakland, Denver, Austin, or other offices, you will own target setting, budgeting, and ROI analysis for Growth marketing, translating data into decisions to optimize spend and pipeline.

You'll partner with Finance and product marketing to align ICP, measure performance, and drive cross-functional alignment in a fast-paced SaaS environment.

Qualifications

• 4 to 7 years of experience in marketing analytics, GTM/marketing strategy, revenue operations analytics, FP&A or business intelligence within a B2B SaaS environment.
• Strong planning and financial-modeling skills: comfortable building target, budget, and pipeline-coverage models from ambiguous inputs.
• Ability to independently structure ambiguous problems, move quickly, and drive them to clear, actionable recommendations.
• Clear point of view and the confidence to challenge assumptions and bring data-backed perspectives to senior stakeholders, including a VP.
• Comfort operating in a fast-changing environment where definitions, targets, and operating models are still evolving.
• Understanding of B2B SaaS performance metrics: pipeline, ACV, conversion rates, velocity, marketing-sourced vs. influenced pipeline, and attribution concepts.

Responsibilities

• Target Setting and Impact Measurement: Own annual and quarterly target setting for the Growth marketing organization and budget allocation.
• Executive reporting & Cross-functional Alignment: Prepare data and build narratives for leadership to drive decisions.
• Commercial Pipeline model: Own the Growth pipeline model and ensure market contribution supports targets.
• Experimentation and Optimization: Analyze marketing experiments to drive continuous improvement and ROI.
• Capacity & headcount planning: Model trade-offs between headcount, spend, and pipeline output.

Skills

Marketing analytics

GTM strategy

Revenue analytics

Financial modeling

SQL

Excel / Sheets

BI tools

Looker

Salesforce

Marketo

Problem solving

Tools

SQL

Excel

Looker

Salesforce

Marketo

Job description

Fivetran, a leader in data integration, is hiring a Growth Marketing Strategy and Planning Manager. Based in NYC, Oakland, Denver, Austin, or other offices, you will own target setting, budgeting, and ROI analysis for Growth marketing, translating data into decisions to optimize spend and pipeline.

You'll partner with Finance and product marketing to align ICP, measure performance, and drive cross-functional alignment in a fast-paced SaaS environment.