Growth Marketing Specialist — Remote

simera-talent; San Francisco (CA); On-site; USD 70,000 - 100,000; Full time

Job summary

simera-talent seeks a Digital Marketing Specialist to design and optimize omnichannel campaigns in a fast-paced environment. You will drive lead generation, brand awareness, and growth through paid and organic channels, with a strong emphasis on data-driven decision making.

The role requires proficiency in Google Ads, Meta Ads, SEO, content marketing, email marketing, and analytics. Collaboration with content, design, and sales teams is essential for cohesive campaigns and measurable outcomes.

Qualifications

• Understanding of digital marketing channels and strategies.
• Experience with paid advertising platforms (Google Ads, Meta Ads).
• Knowledge of SEO, SEM, social media, email marketing, and content marketing.
• Strong analytical and data interpretation skills.
• Experience with analytics platforms (Google Analytics, Search Console).
• Ability to make data-driven decisions from campaign performance.

Responsibilities

• Develop and execute digital marketing strategies and campaigns across online channels.
• Manage and optimize campaigns on Google Ads, Meta Ads, LinkedIn, and other platforms.
• Conduct keyword, audience, and competitive research to identify growth opportunities.
• Create, coordinate, and optimize content for websites, social media, email, and campaigns.
• Monitor campaign performance, budgets, conversions, traffic, and other metrics.
• Analyze marketing data and generate performance reports and insights.
• Conduct A/B testing of ads, landing pages, audiences, and messaging.
• Optimize campaigns to improve ROI, conversions, engagement, and CAC.
• Collaborate with content, design, sales, and other teams for consistent initiatives.
• Support SEO initiatives and website performance improvements.
• Manage and optimize email marketing campaigns and audience segments.

Skills

Digital marketing strategy

Google Ads

Meta Ads

SEO

SEM

Social media

Email marketing

Content marketing

Data analysis

Google Analytics

Conversion optimization

A/B testing

Marketing metrics

Written & verbal communication

Copywriting

Content creation

Editing

Project management

Campaign management

Creative thinking

Analytical thinking

Cross-functional collaboration

Adaptability

Results oriented

English proficiency

Tools

Google Ads

Meta Ads

Google Analytics

Job description

simera-talent seeks a Digital Marketing Specialist to design and optimize omnichannel campaigns in a fast-paced environment. You will drive lead generation, brand awareness, and growth through paid and organic channels, with a strong emphasis on data-driven decision making.

The role requires proficiency in Google Ads, Meta Ads, SEO, content marketing, email marketing, and analytics. Collaboration with content, design, and sales teams is essential for cohesive campaigns and measurable outcomes.