Remote Growth Marketing Specialist

simera-talent; San Francisco (CA); On-site; USD 65,000 - 100,000; Full time

Job summary

simera-talent is seeking a Digital Marketing Specialist to develop and optimize multi-channel campaigns that boost brand awareness and generate qualified leads. You will leverage SEO, content, email, and paid media while analyzing data to drive ROI and growth.

The role focuses on campaign strategy, performance measurement, and collaboration with content, design, and sales teams to ensure aligned marketing initiatives.

Qualifications

• Previous experience as Digital Marketing Specialist or similar role.
• Hands-on experience managing digital marketing campaigns.
• Experience with paid advertising platforms and campaign optimization.
• Experience analyzing digital marketing performance and preparing reports.
• Familiarity with SEO, content marketing, social media, and email marketing.
• Experience using analytics and reporting tools.
• Understanding of digital marketing funnels, lead generation, and conversion optimization.
• Strong analytical and problem-solving abilities.
• Ability to manage multiple projects and meet deadlines.
• Strong communication and collaboration skills.
• Reliable internet connection and a suitable setup for remote work.
• English proficiency is required if the position involves working with English-speaking teams.

Responsibilities

• Develop and execute digital marketing strategies and campaigns across online channels.
• Manage and optimize campaigns on Google Ads, Meta Ads, LinkedIn, and other digital advertising channels.
• Conduct keyword research, audience research, and competitive analysis to identify growth opportunities.
• Create, coordinate, and optimize digital content for websites, social media, email, and advertising campaigns.
• Monitor campaign performance, budgets, conversions, traffic, and other key marketing metrics.
• Analyze marketing data and generate performance reports and actionable insights.
• Conduct A/B testing of ads, landing pages, audiences, messaging, and other campaign elements.
• Optimize campaigns to improve ROI, conversion rates, engagement, and customer acquisition.
• Collaborate with content, design, sales, and other teams to ensure consistent marketing initiatives.
• Support SEO initiatives, including keyword optimization, content recommendations, and website performance improvements.
• Manage and optimize email marketing campaigns and audience segments when required.
• Monitor industry trends, competitor activity, and emerging digital marketing tools and technologies.
• Track website traffic and user behavior using tools such as Google Analytics or similar platforms.
• Identify opportunities to improve lead generation, customer engagement, and overall digital performance.
• Maintain accurate campaign documentation, calendars, budgets, and performance records.
• Continuously test new strategies, channels, and approaches to improve digital marketing results.

Skills

Digital marketing strategies

Paid advertising

SEO/SEM

Google Analytics

Data analysis

A/B testing

Conversion optimization

Content creation

Communication

Project management

Tools

Google Ads

Meta Ads

LinkedIn Ads

Google Analytics

Google Search Console

Job description

simera-talent is seeking a Digital Marketing Specialist to develop and optimize multi-channel campaigns that boost brand awareness and generate qualified leads. You will leverage SEO, content, email, and paid media while analyzing data to drive ROI and growth.

The role focuses on campaign strategy, performance measurement, and collaboration with content, design, and sales teams to ensure aligned marketing initiatives.