Growth-Driven Digital Marketing Specialist

simera-talent; San Francisco (CA); On-site; USD 70,000 - 110,000; Full time

Job summary

simera-talent seeks a Digital Marketing Specialist to craft and execute campaigns that increase brand awareness, generate leads, and drive growth. You will manage paid ads, SEO, content, and analytics to optimize performance across platforms.

You will analyze data, run A/B tests, and collaborate with content, design, and sales teams to maximize ROI and customer acquisition. Remote-ready with strong data skills and results focus.

Qualifications

• Experience with digital marketing channels and campaign management.
• Hands-on experience managing digital marketing campaigns.
• Experience analyzing digital marketing performance and preparing reports.
• Familiarity with SEO, content marketing, social media, and email marketing.

Responsibilities

• Develop and execute digital marketing strategies and campaigns across online channels.
• Manage and optimize campaigns on Google Ads, Meta Ads, LinkedIn, and other platforms.
• Conduct keyword research, audience research, and competitive analysis to identify growth opportunities.
• Create, coordinate, and optimize digital content for websites, social media, email, and campaigns.
• Monitor campaign performance, budgets, conversions, traffic, and other metrics.
• Analyze marketing data and generate performance reports and actionable insights.
• Conduct A/B testing of ads, landing pages, audiences, messaging, and other elements.
• Optimize campaigns to improve ROI, conversion rates, engagement, and customer acquisition.
• Collaborate with content, design, sales, and other teams for consistent marketing initiatives.
• Support SEO initiatives and website performance improvements.
• Monitor industry trends, competitor activity, and emerging digital marketing tools.
• Track website traffic and user behavior using Google Analytics or similar tools.
• Identify opportunities to improve lead generation and overall digital performance.
• Maintain campaign documentation, calendars, budgets, and performance records.
• Continuously test new strategies and channels to improve results.

Skills

Digital marketing strategies

Paid advertising platforms

SEO & content marketing

Analytics & data interpretation

A/B testing

ROI optimization

Campaign management

Strong written and verbalcommunication

Independent work & cross-functional

Tools

Google Ads

Meta Ads

Google Analytics

LinkedIn Ads

Job description

simera-talent seeks a Digital Marketing Specialist to craft and execute campaigns that increase brand awareness, generate leads, and drive growth. You will manage paid ads, SEO, content, and analytics to optimize performance across platforms.

You will analyze data, run A/B tests, and collaborate with content, design, and sales teams to maximize ROI and customer acquisition. Remote-ready with strong data skills and results focus.