Remote Digital Marketing Specialist & Growth Optimizer

Simera

San Francisco (CA)

On-site

USD 70,000 - 110,000

Full time

3 days ago

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Job summary

Simera is seeking a Digital Marketing Specialist who will develop, execute, and optimize digital marketing strategies to increase brand awareness, generate leads, and drive growth. You will manage campaigns across Google Ads, Meta Ads, LinkedIn, and other channels, using data to continually improve results.

You will collaborate with content, design, and sales teams, perform keyword and audience research, run A/B tests, and help SEO and email initiatives.

Qualifications

Strong knowledge of digital marketing channels and optimization.
Experience managing paid advertising campaigns across major platforms.
Proficient in data analysis to drive decision-making.
Familiarity with SEO, SEM, social media, and email marketing.

Responsibilities

Develop and execute digital marketing strategies and campaigns across online channels.
Manage and optimize campaigns on Google Ads, Meta Ads, LinkedIn, and other platforms.
Conduct keyword and audience research to identify growth opportunities.
Create, coordinate, and optimize content for websites, social media, email, and campaigns.
Monitor performance, budgets, conversions, traffic, and other metrics.
Analyze data and generate actionable insights and reports.
Perform A/B testing on ads, landing pages, and messaging.
Collaborate with content, design, and sales teams for consistent marketing initiatives.
Support SEO initiatives and email marketing campaigns when required.
Track industry trends and emerging tools; maintain campaign documentation.