Remote Digital Marketing Specialist - Growth & ROI

simera-talent; San Francisco (CA); On-site; USD 55,000 - 85,000; Full time

Job summary

simera-talent is seeking a Digital Marketing Specialist to develop, execute, and optimize digital campaigns across Google Ads, Meta, LinkedIn, and other channels.

The role emphasizes data-driven decisions, keyword research, content coordination, and collaboration with design and sales to grow brand awareness and generate leads. Strong analytics experience and ROI optimization are required.

Qualifications

• Minimum experience as a Digital Marketing Specialist or similar role.
• Hands-on with paid campaigns and optimization.
• Strong knowledge of SEO, content marketing, and social media.
• Proficient in web analytics and performance reporting.
• Ability to run experiments and analyze data to improve ROI.

Responsibilities

• Develop and execute digital marketing strategies and campaigns across relevant online channels.
• Manage and optimize campaigns across platforms such as Google Ads, Meta Ads, LinkedIn, and other digital advertising channels.
• Conduct keyword research, audience research, and competitive analysis to identify growth opportunities.
• Create, coordinate, and optimize digital content for websites, social media, email, and advertising campaigns.
• Monitor campaign performance, budgets, conversions, traffic, and other key marketing metrics.
• Analyze marketing data and generate performance reports and actionable insights.
• Conduct A/B testing of ads, landing pages, audiences, messaging, and other campaign elements.
• Optimize campaigns to improve ROI, conversion rates, engagement, and customer acquisition.
• Collaborate with content, design, sales, and other teams to ensure consistent marketing initiatives.
• Support SEO initiatives, including keyword optimization, content recommendations, and website performance improvements.
• Manage and optimize email marketing campaigns and audience segments when required.
• Monitor industry trends, competitor activity, and emerging digital marketing tools and technologies.
• Track website traffic and user behavior using tools such as Google Analytics or similar platforms.
• Identify opportunities to improve lead generation, customer engagement, and overall digital performance.
• Maintain accurate campaign documentation, calendars, budgets, and performance records.
• Continuously test new strategies, channels, and approaches to improve digital marketing results.

Skills

Digital marketing

Paid advertising

SEO

Content marketing

Analytics

A/B testing

Campaign optimization

Data-driven decisions

Communications

Project management

Tools

Google Ads

Meta Ads

Google Analytics

Search Console

Email marketing tools

Job description

simera-talent is seeking a Digital Marketing Specialist to develop, execute, and optimize digital campaigns across Google Ads, Meta, LinkedIn, and other channels.

The role emphasizes data-driven decisions, keyword research, content coordination, and collaboration with design and sales to grow brand awareness and generate leads. Strong analytics experience and ROI optimization are required.