Remote Digital Marketing Specialist: Growth & ROI

simera-talent; San Francisco (CA); On-site; USD 70,000 - 110,000; Full time

Job summary

simera-talent is seeking a Digital Marketing Specialist to develop, execute, and optimize digital marketing strategies aimed at increasing brand awareness, generating leads, and driving growth. The role covers campaign management across Google Ads, Meta Ads, LinkedIn, and other channels, with a focus on data-driven decisions.

You will conduct research, create content, monitor performance, and collaborate with content, design, and sales teams to ensure cohesive marketing efforts and continuous

Qualifications

• Experience managing digital marketing campaigns.
• Strong analytical and data interpretation skills.
• Knowledge of SEO, content marketing, social media, and email marketing.
• Ability to translate data into actionable insights.
• Excellent written and verbal communication.

Responsibilities

• Develop and execute digital marketing strategies and campaigns across relevant online channels.
• Manage and optimize campaigns across platforms such as Google Ads, Meta Ads, LinkedIn, and other digital advertising channels.
• Conduct keyword research, audience research, and competitive analysis to identify growth opportunities.
• Create, coordinate, and optimize digital content for websites, social media, email, and advertising campaigns.
• Monitor campaign performance, budgets, conversions, traffic, and other key marketing metrics.
• Analyze marketing data and generate performance reports and actionable insights.
• Conduct A/B testing of ads, landing pages, audiences, messaging, and other campaign elements.
• Optimize campaigns to improve ROI, conversion rates, engagement, and customer acquisition.
• Collaborate with content, design, sales, and other teams to ensure consistent marketing initiatives.
• Support SEO initiatives, including keyword optimization, content recommendations, and website performance improvements.
• Manage and optimize email marketing campaigns and audience segments when required.
• Monitor industry trends, competitor activity, and emerging digital marketing tools and technologies.
• Track website traffic and user behavior using tools such as Google Analytics or similar platforms.
• Identify opportunities to improve lead generation, customer engagement, and overall digital performance.
• Maintain accurate campaign documentation, calendars, budgets, and performance records.
• Continuously test new strategies, channels, and approaches to improve digital marketing results.

Skills

Digital marketing

Paid advertising

SEO/SEM

Analytics

Content marketing

A/B testing

Campaign management

Google Analytics

Tools

Google Ads

Meta Ads

LinkedIn Ads

Google Analytics

Job description

simera-talent is seeking a Digital Marketing Specialist to develop, execute, and optimize digital marketing strategies aimed at increasing brand awareness, generating leads, and driving growth. The role covers campaign management across Google Ads, Meta Ads, LinkedIn, and other channels, with a focus on data-driven decisions.

You will conduct research, create content, monitor performance, and collaborate with content, design, and sales teams to ensure cohesive marketing efforts and continuous