Remote Digital Marketing Specialist - Growth & ROI

Simera; San Francisco (CA); On-site; USD 70,000 - 105,000; Full time

Job summary

Simera is seeking a Digital Marketing Specialist to develop, execute, and optimize digital marketing strategies that increase brand awareness, generate leads, and drive business growth. The role requires knowledge across channels, content, analytics, and performance optimization, with a focus on data-driven improvements.

The ideal candidate will manage campaigns on Google Ads, Meta Ads, LinkedIn, and other platforms, conduct research, create engaging content, and analyze performance to improve

Qualifications

• Experience with paid advertising platforms such as Google Ads and Meta Ads.
• Knowledge of SEO, SEM, social media, email marketing, and content marketing.
• Strong analytical and data interpretation skills.
• Experience with Google Analytics, Google Search Console, or similar analytics platforms.

Responsibilities

• Develop and execute digital marketing strategies and campaigns across relevant online channels.
• Manage and optimize campaigns across platforms such as Google Ads, Meta Ads, LinkedIn, and other digital advertising channels.
• Conduct keyword research, audience research, and competitive analysis to identify growth opportunities.
• Create, coordinate, and optimize digital content for websites, social media, email, and advertising campaigns.
• Monitor campaign performance, budgets, conversions, traffic, and other key marketing metrics.
• Analyze marketing data and generate performance reports and actionable insights.
• Conduct A/B testing of ads, landing pages, audiences, messaging, and other campaign elements.
• Optimize campaigns to improve ROI, conversion rates, engagement, and customer acquisition.
• Collaborate with content, design, sales, and other teams to ensure consistent marketing initiatives.
• Support SEO initiatives, including keyword optimization, content recommendations, and website performance improvements.
• Manage and optimize email marketing campaigns and audience segments when required.
• Monitor industry trends, competitor activity, and emerging digital marketing tools and technologies.
• Track website traffic and user behavior using tools such as Google Analytics or similar platforms.
• Identify opportunities to improve lead generation, customer engagement, and overall digital performance.
• Maintain accurate campaign documentation, calendars, budgets, and performance records.
• Continuously test new strategies, channels, and approaches to improve digital marketing results.

Skills

Digital marketing strategy

Campaign management

Analytics

Campaign optimization

A/B testing

SEO/SEM

Content marketing

Google Ads

Meta Ads

LinkedIn Ads

Data-driven decision making

Communication

Project management

Job description

Simera is seeking a Digital Marketing Specialist to develop, execute, and optimize digital marketing strategies that increase brand awareness, generate leads, and drive business growth. The role requires knowledge across channels, content, analytics, and performance optimization, with a focus on data-driven improvements.

The ideal candidate will manage campaigns on Google Ads, Meta Ads, LinkedIn, and other platforms, conduct research, create engaging content, and analyze performance to improve