Remote Digital Marketing Specialist | Growth & Optimization

Simera; San Francisco (CA); On-site; USD 70,000 - 110,000; Full time

Job summary

Simera is seeking a Digital Marketing Specialist to design and optimize campaigns that raise brand awareness, generate leads, and drive growth. You’ll work across Google Ads, Meta Ads, LinkedIn, and more, turning data into actionable insights to boost ROI.

You’ll conduct keyword research, optimize content and emails, and collaborate with content, design, and sales teams to ensure consistent marketing initiatives. Strong analytical skills and communication are essential.

Qualifications

• Experience developing digital marketing strategies and campaigns.
• Hands-on in managing paid advertising on Google Ads and Meta Ads.
• Knowledge of SEO, SEM, social media, email marketing and content marketing.
• Strong analytical skills and ability to turn data into actionable insights.
• Experience with Google Analytics, Search Console, and other analytics tools.

Responsibilities

• Develop and execute digital marketing strategies and campaigns across online channels.
• Manage and optimize campaigns on Google Ads, Meta Ads, LinkedIn, and other digital platforms.
• Conduct keyword and audience research and competitive analysis to identify growth opportunities.
• Create and optimize digital content for websites, social media, email, and ads.
• Monitor campaigns performance, budgets, conversions, and traffic; report on results.

Skills

Digital marketing strategies

Campaign management

Analytics and data interpretation

A/B testing

Content creation & copywriting

SEO/SEM knowledge

Cross-functional collaboration

Communication skills

Remote work readiness

Tools

Google Ads

Meta Ads

Google Analytics

Google Search Console

Email marketing tools

Job description

Simera is seeking a Digital Marketing Specialist to design and optimize campaigns that raise brand awareness, generate leads, and drive growth. You’ll work across Google Ads, Meta Ads, LinkedIn, and more, turning data into actionable insights to boost ROI.

You’ll conduct keyword research, optimize content and emails, and collaborate with content, design, and sales teams to ensure consistent marketing initiatives. Strong analytical skills and communication are essential.