Remote Digital Marketing Specialist: Growth & Lead Gen

Simera; San Francisco (CA); On-site; USD 65,000 - 90,000; Full time

Job summary

Simera is seeking a Digital Marketing Specialist to develop, execute, and optimize digital marketing strategies that increase brand awareness, generate leads, and drive business growth.

The ideal candidate will manage campaigns across Google Ads, Meta Ads, LinkedIn, and other channels, conduct research, and optimize content for impact. Remote-ready with strong analytics and collaboration skills.

Qualifications

• Previous experience as a Digital Marketing Specialist or similar role.
• Hands-on experience managing digital marketing campaigns across channels.
• Strong knowledge of SEO, SEM, social media, email marketing and content marketing.
• Strong analytical and data interpretation skills.

Responsibilities

• Develop and execute digital marketing strategies and campaigns across relevant online channels.
• Manage and optimize campaigns across platforms such as Google Ads, Meta Ads, LinkedIn, and others.
• Conduct keyword research, audience research, and competitive analysis to identify growth opportunities.
• Create, coordinate, and optimize digital content for websites, social media, email, and advertising campaigns.
• Monitor campaign performance, budgets, conversions, traffic, and other key marketing metrics.
• Analyze marketing data and generate performance reports and actionable insights.
• Conduct A/B testing of ads, landing pages, audiences, messaging, and other elements.
• Collaborate with content, design, sales, and other teams to ensure consistent initiatives.
• Support SEO initiatives, including keyword optimization and website performance improvements.

Job description

Simera is seeking a Digital Marketing Specialist to develop, execute, and optimize digital marketing strategies that increase brand awareness, generate leads, and drive business growth.

The ideal candidate will manage campaigns across Google Ads, Meta Ads, LinkedIn, and other channels, conduct research, and optimize content for impact. Remote-ready with strong analytics and collaboration skills.