Remote Growth Digital Marketing Specialist

Simera; San Francisco (CA); On-site; USD 70,000 - 95,000; Full time

Job summary

Simera is looking for a Digital Marketing Specialist to drive growth through data-driven digital campaigns and content strategies.

You will plan and execute programs across Google Ads, Meta, LinkedIn, and email; conduct keyword and audience research; create compelling content; and optimize performance based on analytics.

Collaborating with design, sales, and content teams, you’ll refine messaging, test new approaches, and deliver measurable results for the business.

Qualifications

• Experience planning and executing digital marketing campaigns across multiple channels.
• Ability to analyze performance data and derive actionable insights.
• Strong understanding of SEO, SEM, social media, email marketing, and content marketing.

Responsibilities

• Develop and execute digital marketing strategies and campaigns across online channels.
• Manage and optimize campaigns across Google Ads, Meta Ads, LinkedIn, and other digital advertising channels.
• Conduct keyword research, audience research, and competitive analysis to identify growth opportunities.
• Create, coordinate, and optimize digital content for websites, social media, email, and advertising campaigns.
• Monitor campaign performance, budgets, conversions, traffic, and other key marketing metrics.
• Analyze marketing data and generate performance reports and actionable insights.
• Conduct A/B testing of ads, landing pages, audiences, messaging, and other campaign elements.
• Optimize campaigns to improve ROI, conversion rates, engagement, and customer acquisition.
• Collaborate with content, design, sales, and other teams to ensure consistent marketing initiatives.
• Support SEO initiatives, including keyword optimization, content recommendations, and website performance improvements.
• Manage and optimize email marketing campaigns and audience segments when required.
• Monitor industry trends, competitor activity, and emerging digital marketing tools and technologies.
• Track website traffic and user behavior using tools such as Google Analytics or similar analytics platforms.
• Identify opportunities to improve lead generation, customer engagement, and overall digital performance.
• Maintain accurate campaign documentation, calendars, budgets, and performance records.
• Continuously test new strategies, channels, and approaches to improve digital marketing results.

Skills

Digital marketing strategies

Paid advertising platforms

SEO/SEM

Analytics & data interpretation

A/B testing

Campaign optimization

Lead generation

Cross-functional collaboration

Copywriting

Tools

Google Ads

Meta Ads

LinkedIn Ads

Google Analytics

Google Search Console

Job description

Simera is looking for a Digital Marketing Specialist to drive growth through data-driven digital campaigns and content strategies.

You will plan and execute programs across Google Ads, Meta, LinkedIn, and email; conduct keyword and audience research; create compelling content; and optimize performance based on analytics.

Collaborating with design, sales, and content teams, you’ll refine messaging, test new approaches, and deliver measurable results for the business.