Growth Marketing & Ops Leader

Ziegler Cat; Minneapolis (MN); On-site; USD 110,000 - 165,000; Full time

Benefits offered by this job

Health, dental, vision, and life ins.

15 days PTO (first year)

9 paid holidays

401(k) with company match and tax-free

Disability insurance (STD/LTD)

Parental & Funeral leave

Fitness membership discount

Education assistance

Job summary

Ziegler Inc. seeks a Demand Generation and Marketing Operations Manager to lead marketing technology, automation, customer data, and audience targeting to drive customer acquisition and revenue growth.

This role partners with Marketing, Web, Sales Operations, and business leaders to optimize campaigns, improve conversion performance, and deliver actionable insights. The candidate will build dashboards and KPI frameworks to measure impact.

Qualifications

• Bachelor's degree in Marketing, Business, Analytics, Information Systems, or related field.
• 5+ years of experience in demand generation, marketing operations, marketing automation, or revenue marketing.
• Proven success with demand generation, ABM, customer journey management, and marketing automation programs.
• Experience with CRM systems, marketing automation platforms, lead management, and digital targeting strategies.
• Strong knowledge of B2B sales cycles, funnel management, and marketing-to-sales processes.
• Experience developing analytics, dashboards, attribution models, and performance reporting.
• Strong analytical, technical, and strategic thinking skills.
• Ability to collaborate effectively across marketing, sales, IT, analytics, and business teams.
• Comfortable working in a transforming environment where processes, platforms, and measurement practices are evolving and being standardized.

Responsibilities

• Manage marketing technology, CRM integration, customer data, and campaign infrastructure.
• Lead marketing automation, nurture programs, lead scoring, segmentation, and lifecycle marketing initiatives.
• Develop audience targeting and ABM strategies aligned with business growth objectives.
• Partner with marketing and web teams to improve customer journeys, lead generation, personalization, and conversion performance.
• Oversee lead management, routing, and marketing-to-sales handoff processes.
• Build dashboards, reporting, attribution models, and KPI frameworks to measure marketing effectiveness and revenue impact.
• Drive campaign testing, optimization, and continuous performance improvement.
• Establish standards for data quality, automation, tagging, and reporting governance.
• Ensure customer data accuracy for effective targeting and segmentation.
• Evaluate and implement AI, automation, and emerging marketing technologies to improve efficiency and results.

Skills

Demand generation

Marketing operations

Lead nurturing

ABM

Lead scoring

Lifecycle marketing

Campaign optimization

Analytics

Cross-functional collaboration

Education

Bachelors in Marketing/Business/Analytics/IS

Tools

CRM systems

Marketing automation platforms

Lead management systems

Job description

Ziegler Inc. seeks a Demand Generation and Marketing Operations Manager to lead marketing technology, automation, customer data, and audience targeting to drive customer acquisition and revenue growth.

This role partners with Marketing, Web, Sales Operations, and business leaders to optimize campaigns, improve conversion performance, and deliver actionable insights. The candidate will build dashboards and KPI frameworks to measure impact.