B2B Growth Marketing Strategist

Ziegler Cat; Minneapolis (MN); On-site; USD 64,000 - 77,000; Full time

Benefits offered by this job

Health, Dental, Vision and Life Ins.

Paid time off – 15 days first year

Job summary

Ziegler Inc. seeks an Integrated Marketing Specialist to translate business objectives into integrated marketing strategies and demand generation programs.

This role serves as the voice of the business within Marketing, ensuring investments drive measurable growth. Responsibilities include leading GTM planning, collaborating with sales on cadence, and optimizing campaigns across digital, events, and content channels.

Qualifications

• Bachelor's degree in Marketing, Business, Communications or related field required; ABM or B2B demand generation preferred.

Responsibilities

• Serve as the primary marketing advisor to the assigned business units.
• Lead go-to-market planning and execution for key products and initiatives.
• Contribute to annual and quarterly marketing plans, including budget tracking.
• Coordinate with sales leadership for planning cadence and campaign insights.
• Identify growth opportunities and demand signals across channels.

Skills

Account-based marketing

Demand generation

Go-to-market campaigns

Budget tracking

Project management

Education

Bachelor's degree in Marketing or related field

Tools

CRM systems

Marketing automation

Job description

Ziegler Inc. seeks an Integrated Marketing Specialist to translate business objectives into integrated marketing strategies and demand generation programs.

This role serves as the voice of the business within Marketing, ensuring investments drive measurable growth. Responsibilities include leading GTM planning, collaborating with sales on cadence, and optimizing campaigns across digital, events, and content channels.