Demand Gen & Marketing Ops Leader | ABM & Revenue Growth

Ziegler Caterpillar; Minneapolis (MN); On-site; USD 110,000 - 165,000; Full time

Benefits offered by this job

Health, Dental, Vision and Life Ins.

15 days PTO first year

9 paid holidays

401(k) with match

HSA contributions by company

Job summary

Ziegler Inc. in Minnesota is seeking a Demand Generation and Marketing Operations Manager to lead marketing technology, automation, and data initiatives to drive customer acquisition and revenue growth.

You will partner with Marketing, Web, Sales Operations, and business leaders to optimize campaigns, improve customer journeys, and deliver actionable insights. The role requires 5+ years in demand gen, strong analytics, and experience with CRM and marketing automation, with a focus on ABM and

Qualifications

• Bachelor's degree required or equivalent experience.
• 5+ years in demand generation, marketing operations, or revenue marketing.
• Proven success with demand generation, ABM, and lifecycle marketing.
• Experience with CRM systems, marketing automation, and lead management.
• Strong knowledge of B2B sales cycles, funnel management, and marketing-to-sales processes.
• Analytical, technical, and strategic thinking with ability to collaborate across teams.

Responsibilities

• Manage marketing technology, CRM integration, customer data, and campaign infrastructure
• Lead marketing automation, nurture programs, lead scoring, segmentation, and lifecycle marketing initiatives
• Develop audience targeting and ABM strategies aligned with business growth objectives
• Partner with marketing and web teams to improve customer journeys, lead generation, personalization, and conversion performance
• Oversee lead management, routing, and marketing-to-sales handoff processes
• Build dashboards, reporting, attribution models, and KPI frameworks to measure marketing effectiveness and revenue impact
• Drive campaign testing, optimization, and continuous performance improvement
• Establish standards for data quality, automation, tagging, and reporting governance
• Ensure customer data accuracy for effective targeting and segmentation
• Evaluate and implement AI, automation, and emerging marketing technologies to improve efficiency and results

Skills

Marketing technology

CRM integration

Marketing automation

Lead management

ABM

Audience targeting

Performance analytics

Cross-functional collaboration

Education

Bachelor's degree in Marketing, Business, Analytics, Information Systems, or related field

Tools

CRM systems

Marketing automation platforms

Lead management tools

Analytics dashboards

Job description

Ziegler Inc. in Minnesota is seeking a Demand Generation and Marketing Operations Manager to lead marketing technology, automation, and data initiatives to drive customer acquisition and revenue growth.

You will partner with Marketing, Web, Sales Operations, and business leaders to optimize campaigns, improve customer journeys, and deliver actionable insights. The role requires 5+ years in demand gen, strong analytics, and experience with CRM and marketing automation, with a focus on ABM and