B2B Growth Marketing Partner: Integrated Campaigns

Ziegler Caterpillar; BLOOMINGTON (MN); On-site; USD 64,000 - 77,000; Full time

Benefits offered by this job

Health, Dental, Vision and Life Insur­

Paid time off

9 paid holidays

401(k) with company match

HSA with company contribution

Disability Insurance and EAP

Parental Leave

Fitness membership discount

Education Assistance

Job summary

Ziegler Inc. in Bloomington, MN seeks an Integrated Marketing Specialist to translate business objectives into integrated marketing strategies, demand generation programs, and customer engagement initiatives.

You will act as the voice of the business within Marketing, partner with sales leadership, and drive measurable growth through campaigns, content, and budget oversight.

Ideal candidates have 3–5 years in B2B marketing, a bachelor’s degree, and strong project management and analytics skills.

Qualifications

• 3–5 years of B2B or segment/vertical marketing experience tied to revenue goals.
• Experience delivering integrated marketing campaigns or go-to-market initiatives in B2B environments.
• Experience in industrial, dealer, agriculture, construction, power generation or rental markets.
• Strong budget tracking and vendor coordination experience.
• Excellent project management and organizational skills.
• Understanding of customer journeys and demand generation.
• Ability to work effectively with sales and commercial teams.

Responsibilities

• Serve as the primary marketing advisor to assigned business units.
• Lead go-to-market planning and execution for initiatives and growth programs.
• Contribute to annual and quarterly marketing plans, including budget tracking.
• Coordinate with sales and leadership to optimize campaigns and investments.
• Identify growth opportunities, demand signals, and competitive insights across channels.
• Align segment marketing objectives with revenue and business plans.
• Analyze pipeline and campaign performance to drive optimization.
• Ensure sales enablement materials align with market needs.

Skills

Account-based marketing

Demand generation

Go-to-market planning

Budget management

Project management

Collaboration with sales

Education

Bachelor’s degree in Marketing, Business, Communications or related field

Job description

Ziegler Inc. in Bloomington, MN seeks an Integrated Marketing Specialist to translate business objectives into integrated marketing strategies, demand generation programs, and customer engagement initiatives.

You will act as the voice of the business within Marketing, partner with sales leadership, and drive measurable growth through campaigns, content, and budget oversight.

Ideal candidates have 3–5 years in B2B marketing, a bachelor’s degree, and strong project management and analytics skills.