B2B Growth Marketing Specialist – Integrated Campaigns

Ziegler Caterpillar; Minneapolis (MN); On-site; USD 64,000 - 77,000; Full time

Benefits offered by this job

Health, Dental, Vision and Life

PTO 15 days first year

9 paid holidays

401(k) with match

HSA contributions

Disability Insurance

Parental Leave

Fitness membership discount

Education Assistance

Job summary

Ziegler Inc. in Minnesota is seeking an Integrated Marketing Specialist to partner with assigned business units, translating objectives into integrated marketing strategies, demand programs and customer engagement initiatives.

The role acts as the voice of the business within Marketing, leading go-to-market planning, spending oversight and performance optimization to drive measurable growth. This full-time position includes competitive benefits and a strong focus on revenue impact.

Qualifications

• Bachelor's degree in Marketing, Business, Communications or related field required; experience with account-based marketing or B2B demand generation is preferred
• 3-5 years of B2B or segment/vertical marketing experience; tying marketing activities to revenue goals
• Experience delivering integrated marketing campaigns or go-to-market initiatives; particularly within B2B sales environments.

Responsibilities

• Serve as the primary marketing advisor to assigned business, providing market intelligence, customer insights and performance recommendations that influence business planning and revenue growth strategies
• Lead go-to-market planning and execution for key product or strategic initiatives, promotions and growth programs
• Contribute to annual and quarterly marketing plans for assigned business segments, including budget tracking
• Maintain regular planning cadence with sales and business leadership, providing campaign and customer insights that drive continuous improvement and optimization of marketing investments
• Identify growth opportunities, customer demand signals and competitive insights within assigned industry and across all digital, event, content and sales enablement channels
• Partner with segment leadership to establish marketing objectives, growth priorities and performance targets aligned to revenue and business plans
• Analyze segment pipeline, revenue performance and campaign effectives to identify opportunities for optimization and growth
• Ensure sales enablement materials algin with evolving customer and market needs
• Ensure alignment between segment strategies and enterprise marketing priorities.

Skills

B2B marketing

Demand generation

Go-to-market planning

Campaign optimization

Budget tracking

Project management

Sales alignment

Customer journey

Education

Bachelor's degree in Marketing/Business/Communications

Job description

Ziegler Inc. in Minnesota is seeking an Integrated Marketing Specialist to partner with assigned business units, translating objectives into integrated marketing strategies, demand programs and customer engagement initiatives.

The role acts as the voice of the business within Marketing, leading go-to-market planning, spending oversight and performance optimization to drive measurable growth. This full-time position includes competitive benefits and a strong focus on revenue impact.