B2B Growth Marketing Specialist — Integrated Campaigns

Ziegler Cat; BLOOMINGTON (MN); Sur place; USD 64 000 - 77 000; Plein temps

Avantages offerts par ce poste

Health, Dental, Vision and Life 保险

15 days PTO

9 paid holidays

401(k) plan with company contribution

HSA with company contribution

Disability Insurance

Parental Leave & Funeral Leave

Fitness membership discount

Education Assistance

Résumé du poste

Ziegler Inc. is seeking an Integrated Marketing Specialist to translate business objectives into integrated marketing strategies and customer engagement initiatives.

You will act as the voice of the business within the Marketing team and drive growth through measured investments. Responsibilities include leading GTM planning, contributing to annual marketing plans, and partnering with sales leadership to optimize campaigns and budget usage.

Qualifications

• Bachelor's degree in Marketing, Business, Communications or related field required.
• Experience with account-based marketing or B2B demand generation preferred.
• 3-5 years of B2B or segment/vertical marketing experience; tie marketing activities to revenue goals.

Responsabilités

• Serve as the primary marketing advisor to assigned business units with market intelligence and performance recommendations.
• Lead go-to-market planning and execution for key product initiatives and growth programs.
• Contribute to annual and quarterly marketing plans including budget tracking.
• Maintain regular planning cadence with sales and leadership to optimize marketing investments.
• Identify growth opportunities and demand signals across digital, events, content and sales enablement channels.
• Partner with segment leadership to align marketing objectives with revenue plans.
• Analyze pipeline, revenue performance and campaign effectiveness to improve ROI.
• Ensure sales enablement materials align with evolving customer and market needs.
• Ensure alignment between segment strategies and enterprise priorities.

Connaissances

Account-based marketing

B2B demand generation

Integrated marketing campaigns

Go-to-market planning

Market intelligence

Budget tracking

Collaboration with sales

Project management

Formation

Bachelor's degree in Marketing/Business/Communications

Description du poste

Ziegler Inc. is seeking an Integrated Marketing Specialist to translate business objectives into integrated marketing strategies and customer engagement initiatives.

You will act as the voice of the business within the Marketing team and drive growth through measured investments. Responsibilities include leading GTM planning, contributing to annual marketing plans, and partnering with sales leadership to optimize campaigns and budget usage.