AI-Powered Marketing Automation Architect

Ziegler Cat; Minneapolis (MN); On-site; USD 71,000 - 89,000; Full time

Benefits offered by this job

Health, Dental, Vision and Life Insur

PTO 15 days

9 paid holidays

401(k) plan with company contribution

HSA up to $1000

STD and LTD Insurance

FSA & EAP

Paid Parental Leave & Funeral Leave

Fitness membership discount

Education Assistance

Job summary

Ziegler Companies is seeking a Marketing Technology and AI Automation Specialist to design, deploy, and optimize AI-enabled marketing operations, workflows, and integrations that boost productivity and campaign excellence.

This role partners with Marketing Operations, Integrated Marketing, Digital, Communications, IT, and business stakeholders to automate repetitive tasks, enable strategic work, and scale intelligent solutions across the marketing organization.

Qualifications

• Bachelor's degree in Marketing, Business Analytics, Information Systems, Computer Science, or related field.
• 3-5 years of experience in marketing operations, marketing technology, automation, CRM administration, digital marketing, or related technical marketing roles.
• Experience with marketing automation platforms, CRM systems, workflow automation tools, campaign execution processes, and customer data management.
• Experience building, configuring, or supporting AI-powered workflows, copilots, agents, or automation solutions using platforms such as Microsoft Copilot, Power Platform, ChatGPT, or similar technologies.
• Understanding of marketing campaign development, customer journeys, audience segmentation, lead management, and demand generation processes.
• Familiarity with workflow automation, API integrations, enterprise knowledge management, prompt development, and AI-enabled business processes.
• Strong technical and analytical problem-solving skills with the ability to translate business requirements into scalable automation and technology solutions.
• Ability to identify opportunities to improve efficiency, reduce manual work, and enhance marketing effectiveness through the application of AI and automation.
• Experience working across marketing, sales, IT, and data teams to support system integrations, process improvement, and user adoption.
• Strong attention to detail, process orientation, and commitment to data quality, governance, and operational excellence.
• Demonstrated curiosity for emerging AI technologies and a willingness to continuously learn, experiment, and apply new capabilities in a rapidly evolving environment.

Responsibilities

• Design, build, test, and maintain AI agents and Copilot-based workflows that automate marketing processes and improve operational efficiency.
• Develop agentic workflows that support campaign planning, persona mapping, content creation, segmentation, asset discovery, reporting, and customer journey execution.
• Create and maintain marketing workbenches, knowledge repositories, prompt libraries, and AI-powered self-service tools for marketing teams.
• Integrate AI agents with CRM, marketing automation platforms, analytics tools, DAM systems, websites, and internal knowledge resources.
• Identify opportunities to eliminate repetitive manual work and redesign processes using AI, automation, and workflow technologies.
• Support marketing campaign execution through automated workflows, audience management, lead routing, nurture programs, and reporting.
• Collaborate with Integrated Marketing teams to build workflow solutions that improve speed-to-market and campaign consistency.
• Develop governance standards for AI use, prompt management, agent maintenance, workflow documentation, and user adoption.
• Monitor automation performance, troubleshoot failures, optimize workflows, and ensure data accuracy across connected systems.
• Maintain marketing taxonomies, metadata structures, and AI-accessible knowledge frameworks to improve searchability and effectiveness.
• Train users on AI tools and support organization-wide adoption of emerging marketing technologies.
• Evaluate new AI platforms, capabilities, and use cases that can create measurable business value and marketing efficiency gains.
• Partner with IT and Data teams to ensure secure, compliant, and scalable AI implementations.

Skills

Marketing operations

CRM administration

Automation tooling

AI workflows

Cross-functional collaboration

Education

Bachelor's degree in Marketing, Business Analytics, Information Systems, Computer Science, or related field

Tools

Microsoft Copilot

Power Platform

ChatGPT

CRM systems

Marketing automation platforms

Job description

Ziegler Companies is seeking a Marketing Technology and AI Automation Specialist to design, deploy, and optimize AI-enabled marketing operations, workflows, and integrations that boost productivity and campaign excellence.

This role partners with Marketing Operations, Integrated Marketing, Digital, Communications, IT, and business stakeholders to automate repetitive tasks, enable strategic work, and scale intelligent solutions across the marketing organization.