Demand Gen & Marketing Ops Leader — ABM & Automation

Ziegler Cat; BLOOMINGTON (MN); On-site; USD 110,000 - 165,000; Full time

Benefits offered by this job

Health, Dental, Vision and Life Ins.

PTO 15 days in first year

9 paid holidays

401(k) with match

HSA, company contribution

Disability Insurance

Parental Leave

Fitness membership discount

Education Assistance

Job summary

Ziegler Inc. in Bloomington, MN is seeking an experienced Marketing Operations Leader to manage marketing technology, CRM integration, customer data, and campaign infrastructure.

You will lead marketing automation, nurture programs, lead scoring, segmentation, and lifecycle marketing initiatives to drive growth. You will develop ABM strategies, partner with marketing and web teams to improve journeys, lead gen, personalization, and conversion, and oversee lead management, dashboards, and KPI

Qualifications

• Bachelor's degree or higher in Marketing, Business, Analytics, Information Systems, or related field.
• 5+ years of experience in demand generation, marketing operations, marketing automation, or revenue marketing.
• Proven success with demand generation, ABM, customer journey management, and marketing automation programs.
• Experience with CRM systems, marketing automation platforms, lead management, and digital targeting strategies.

Responsibilities

• Manage marketing technology, CRM integration, customer data, and campaign infrastructure.
• Lead marketing automation, nurture programs, lead scoring, segmentation, and lifecycle marketing initiatives.
• Develop audience targeting and ABM strategies aligned with business growth objectives.
• Partner with marketing and web teams to improve customer journeys, lead generation, personalization, and conversion performance.
• Oversee lead management, routing, and marketing-to-sales handoff processes.
• Build dashboards, reporting, attribution models, and KPI frameworks to measure marketing effectiveness and revenue impact.
• Drive campaign testing, optimization, and continuous performance improvement.
• Establish standards for data quality, automation, tagging, and reporting governance.
• Ensure customer data accuracy for effective targeting and segmentation.
• Evaluate and implement AI, automation, and emerging marketing technologies to improve efficiency and results.

Skills

Marketing operations

Marketing automation

ABM

CRM integration

Analytics

Dashboards

Lead management

Campaign lifecycle

Education

Bachelor's degree in Marketing, Business, Analytics, Information Systems, or related field

Tools

CRM systems

Marketing automation platforms

Lead management tools

Job description

Ziegler Inc. in Bloomington, MN is seeking an experienced Marketing Operations Leader to manage marketing technology, CRM integration, customer data, and campaign infrastructure.

You will lead marketing automation, nurture programs, lead scoring, segmentation, and lifecycle marketing initiatives to drive growth. You will develop ABM strategies, partner with marketing and web teams to improve journeys, lead gen, personalization, and conversion, and oversee lead management, dashboards, and KPI