Growth Marketing Manager, Digital & Performance

Tractor Supply Company; Brentwood (TN); Hybride; USD 120 000 - 190 000; Plein temps

Résumé du poste

Allivet seeks a Manager of Growth to own customer acquisition strategy across paid search, paid social, display, and upper-funnel channels. You will lead a growth marketing team and partners, optimizing campaigns on Google Ads, Microsoft Ads, and Meta while expanding into events, connected TV, and programmatic media.

You will partner with CRM, ecommerce, analytics, and finance to translate customer insights into scalable campaigns and measurable growth, building lifetime value and first-order

Qualifications

• 8+ years of experience in growth or acquisition marketing with budget ownership.
• Bachelor's degree in Marketing, Business, Analytics or related field preferred.
• Experience leading teams and external partners across multiple channels.
• Deep knowledge of paid search and paid social platforms (Google/Microsoft/Meta).
• Experience planning/measuring upper funnel channels (CTV, programmatic, events).
• Strong attribution/incrementality judgment; ability to forecast investments.
• Proficiency with GA4, Power BI or similar analytics tools.
• Creative judgment, project management, and cross-functional collaboration in a fast-paced environment.
• Pet and/or pharmaceutical industry background is a plus.

Responsabilités

• Own the acquisition strategy, annual plan, forecasting, and budget across paid channels.
• Lead and develop the growth marketing team and agency/media partners.
• Optimize performance across Google, Microsoft Ads, and Meta; manage structure, targeting, and landing pages.
• Build new programs across events, connected TV, programmatic media, and podcasts.
• Design pilots with clear audience/investment/measurement criteria; scale successful tests.
• Connect upper funnel activity to business outcomes: reach, branded search, engagement, LTV.
• Collaborate with creative, brand, CRM, ecommerce, and analytics teams.
• Oversee partners, negotiate scopes, and report results to leadership.
• Maintain awareness of competitors and channel trends to identify growth opportunities.
• Ensure a data-driven, test-and-learn cadence and disciplined budget management.

Connaissances

Growth strategy

Team leadership

Budget ownership

Cross-functional collaboration

Analytics & measurement

Formation

Bachelor's degree in Marketing or related field

Outils

Google Ads

Microsoft Ads

Meta (Facebook/Instagram)

GA4

Power BI

Description du poste

Allivet seeks a Manager of Growth to own customer acquisition strategy across paid search, paid social, display, and upper-funnel channels. You will lead a growth marketing team and partners, optimizing campaigns on Google Ads, Microsoft Ads, and Meta while expanding into events, connected TV, and programmatic media.

You will partner with CRM, ecommerce, analytics, and finance to translate customer insights into scalable campaigns and measurable growth, building lifetime value and first-order