Growth-Driven Performance Marketing Manager (Paid Acquisition)

Upserve; United States; À distance; USD 115 000 - 140 000; Plein temps

Résumé du poste

Upserve is seeking a data-driven, growth-minded Performance Marketing Manager to own and optimize paid acquisition programs. You’ll drive pipeline and new customers across paid search, social, display, retargeting, and emerging channels while testing audiences, offers, creative, landing pages, and strategies.

This role requires strong analytical instincts and a bias toward action, translating performance data into improved marketing outcomes.

Qualifications

• 4+ years of experience in performance, growth, digital, or acquisition marketing.
• Demonstrated experience managing paid media budgets and improving acquisition performance.
• Strong understanding of funnel economics and marketing ROI.

Responsabilités

• Own strategy, execution, measurement, and optimization of paid customer acquisition across channels.
• Manage performance against metrics like qualified leads, pipeline, CAC, conversion rate, and ROMI.
• Build and improve a rigorous testing program across audiences, messaging, creative, offers, bidding, and landing pages.
• Identify opportunities to scale campaigns while maintaining acquisition efficiency.
• Partner with Sales to understand lead quality and downstream revenue impact.
• Collaborate with Content, Brand/Design, and Product Marketing to develop high-performing campaigns.
• Analyze the customer acquisition funnel to identify bottlenecks and improvement opportunities.
• Develop forecasts, budgets, performance targets, and channel investment recommendations.
• Build reporting dashboards translating marketing data into actionable insights.
• Evaluate new channels, technologies, and tactics for incremental growth.
• Stay current on digital advertising changes and bring best practices to Upserve’s growth strategy.

Connaissances

Performance marketing

Data analytics

Experimentation

Campaign optimization

Communication skills

Outils

Marketing analytics platforms

CRM

Marketing automation platforms

Description du poste

Upserve is seeking a data-driven, growth-minded Performance Marketing Manager to own and optimize paid acquisition programs. You’ll drive pipeline and new customers across paid search, social, display, retargeting, and emerging channels while testing audiences, offers, creative, landing pages, and strategies.

This role requires strong analytical instincts and a bias toward action, translating performance data into improved marketing outcomes.