Growth Marketing Manager - Paid Search & UA

Content Creators; Glendale (CA); On-site; USD 100,000 - 140,000; Full time

Benefits offered by this job

Health insurance premiums

401(k) with employer match

Paid vacation and holidays

Job summary

Age of Learning is seeking a Growth Marketing Manager to own paid search, display, and video campaigns across Google Ads and Microsoft Advertising for web and app solutions. You will drive subscriber growth, optimize search funnels, and collaborate with Creative and Engineering to improve performance across browser and mobile environments.

The role requires 5+ years in growth/paid search with strong analytical skills, SQL experience, and a track record of scaling campaigns with measurable ROI.

Qualifications

• 5+ years in performance/growth marketing or user acquisition focusing on paid search
• Hands-on Google Search and Bing Search campaigns incl. keyword strategy and bidding
• Experience with Google Display and YouTube campaigns
• Experience managing large search budgets with CPA/ROAS/LTV targets
• Proficiency in SQL for marketing analysis (cohorts, funnels)
• Experience with browser and mobile app user acquisition
• Understanding of marketing analytics, tracking, attribution, and KPIs
• Familiarity with UTM tagging, GA4, GTM, and ad conversion tags
• Familiarity with analytics tools like Google Analytics, Adjust
• Meticulous, detail-oriented and collaborative across teams

Responsibilities

• Own paid search strategy and optimization for Google Ads and Microsoft Advertising
• Build and manage keyword architecture, match types, negatives, and bidding
• Write and test responsive search ads and ad extensions
• Identify opportunities in new search features and audiences
• Plan and optimize Google Display and YouTube campaigns
• Partner with Creative to develop assets and test creatives
• Evaluate display/video in relation to search and allocate budget accordingly
• Launch and scale campaigns across browser and mobile apps
• Define tracking from scratch with UTMs, conversion events, and pixels
• Monitor performance, troubleshoot tracking and attribution

Skills

Paid search

Google Ads

Microsoft Advertising

SQL for marketing

Analytics

Landing page optimization

Attribution

User acquisition

Tools

GA4

Google Tag Manager

Adjust

Looker

Tableau

Power BI

Job description

Age of Learning is seeking a Growth Marketing Manager to own paid search, display, and video campaigns across Google Ads and Microsoft Advertising for web and app solutions. You will drive subscriber growth, optimize search funnels, and collaborate with Creative and Engineering to improve performance across browser and mobile environments.

The role requires 5+ years in growth/paid search with strong analytical skills, SQL experience, and a track record of scaling campaigns with measurable ROI.