Growth Marketing Leader - PLG & CRO Excellence

Coupa Software, Inc.; United States; Remote; USD 208,000 - 291,000; Full time

Benefits offered by this job

Global Wellness Days

Birthday Time Off

Volunteer Time Off (VTO)

Employee Assistance Program (EAP)

Business Travel Protection

Referral Bonus Program

Job summary

Coupa Software, Inc. is seeking an accomplished Growth Marketing leader with a track record of building data-driven growth engines in B2B SaaS. You will oversee funnel optimization, product-led and sales-assisted strategies, and cross-functional collaboration to accelerate customer value and revenue growth.

The role emphasizes leadership, experimentation, and a strong command of CRM/automation tools (HubSpot, Salesforce) and product analytics (Pendo) to drive scalable programs.

Qualifications

• 10+ years of progressive leadership in Growth Marketing, Demand Generation, or Product Growth within B2B SaaS.
• Proven track record building modern, data-driven growth engines from legacy marketing motions.
• Strong empathetic leadership with the ability to coach execution-focused marketers.
• Experience balancing Product-Led Growth with sales-assisted touchpoints.
• Deep knowledge of CRM/Automation tools and product analytics for attribution.
• Comfortable using hypothesis-driven frameworks to test rapidly and scale wins.

Responsibilities

• Build a systematic framework to identify, test, and unblock high-leverage friction points across the customer journey.
• Bridge PLG, MLG, and SLG with behavior-triggered nurture programs and in-product nudges.
• Run A/B tests on pricing pages, onboarding sequences, self-serve flows, and cross-channel touches.
• Partner with Sales and Product to enable trial onboarding and effective lead routing.

Skills

Growth Marketing

Demand Generation

Funnel Optimization

People Leadership

PLG/SLG Expertise

Data Analytics

Tools

HubSpot

Salesforce

Pendo

Job description

Coupa Software, Inc. is seeking an accomplished Growth Marketing leader with a track record of building data-driven growth engines in B2B SaaS. You will oversee funnel optimization, product-led and sales-assisted strategies, and cross-functional collaboration to accelerate customer value and revenue growth.

The role emphasizes leadership, experimentation, and a strong command of CRM/automation tools (HubSpot, Salesforce) and product analytics (Pendo) to drive scalable programs.