Growth Marketing Lead - B2B Lead Gen & Pipeline Growth

DOOR; St. Louis (MO); Hybrid; USD 130,000 - 180,000; Full time

Benefits offered by this job

Parental Leave

Flexible Time Off

Flexible Working Days

Comprehensive Health Coverage

Life & AD&D Insurance

Disability Benefits

401(k) Retirement Plan

DOOR Equipment Setup!

Job summary

DOOR is seeking a Sr Manager, Growth Marketing to own the growth engine. This role is hands-on, with responsibility for paid acquisition, CRM/lifecycle, and B2B funnel performance, collaborating with Sales and Product to drive pipeline and revenue.

You will set strategy for multi-channel campaigns, manage budgets, and optimize CAC, ROAS, and conversion efficiency while partnering with Finance, RevOps, and Analytics to measure impact.

Qualifications

• Bachelor's degree in Marketing or related field.
• 5-7 years in growth or performance marketing with direct ownership of a lead generation funnel in a B2B environment.
• Hands-on experience running and optimizing campaigns in Google and Meta.
• Track record of setting and delivering against pipeline, CAC, and ROAS targets.
• Experience partnering cross-functionally with Sales (lead handoff, funnel alignment).
• Strong grasp of KPIs (CAC, ROAS, CVR, retention, LTV) and how to move them through decisions.
• Familiarity with Salesforce, GA4, GTM, and Looker Studio for reporting and measurement.
• Comfortable owning budget decisions and defending trade-offs to leadership.
• Bias toward action; ability to move between strategy and hands-on execution.

Responsibilities

• Own the lead generation funnel end-to-end, from top-of-funnel acquisition through MQL/SQL handoff and conversion.
• Set and drive growth marketing strategy across paid and owned channels to grow pipeline and revenue.
• Hands-on management of performance marketing campaigns including budget allocation, bidding, testing, and optimization for CAC, ROAS, and conversions.
• Partner with Sales on lead routing, funnel handoffs, and shared pipeline/revenue goals.
• Lead quarterly and annual growth planning with Finance and RevOps, including budget allocation and forecasting.
• Collaborate with Account Management to shape lifecycle marketing for retention and funnel velocity.
• Design and lead A/B tests, audience segmentation, and channel experiments.
• Use Salesforce data to connect spend to pipeline and revenue outcomes and report ROI.

Skills

Growth marketing

Performance marketing

B2B funnel

Campaign optimization

Data-driven decisions

Cross-functional collaboration

Strategic thinking

Education

Bachelor's degree in Marketing or related field

Tools

Salesforce

GA4

GTM

Looker Studio

Google Ads

Meta Ads

Job description

DOOR is seeking a Sr Manager, Growth Marketing to own the growth engine. This role is hands-on, with responsibility for paid acquisition, CRM/lifecycle, and B2B funnel performance, collaborating with Sales and Product to drive pipeline and revenue.

You will set strategy for multi-channel campaigns, manage budgets, and optimize CAC, ROAS, and conversion efficiency while partnering with Finance, RevOps, and Analytics to measure impact.