East Coast Growth Marketing Director – PLG, B2B SaaS

Cloudinary; New York (NY); Presencial; USD 142 000 - 247 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Medical, dental, vision plans

HSA contribution

401k matching

Vacation & wellness policy

Development stipend

Food stipend

Resumo da oferta

Cloudinary is seeking a proven Growth Marketing leader to own the integrated marketing engine for a self-service PLG funnel. You will drive demand, improve conversion, and build owned acquisition surfaces while translating growth investments into revenue and pipeline outcomes.

You will collaborate with Product, Data, RevOps, Sales, Web, Content, Design and Finance to define the growth system, set priorities, and ship high-impact programs in a lean, fast-paced team.

Qualificações

• 10+ years in B2B SaaS growth roles with strategic and hands-on delivery.
• Experience with developer audiences and API/technical products.
• Strong SaaS funnel analytics, attribution, and ROI storytelling.

Responsabilidades

• Own Growth Marketing strategy across the self-service PLG funnel, from acquisition to pipeline.
• Allocate budget, talent and experimentation across paid, organic, lifecycle, CRO and content/product-led channels.
• Build owned acquisition assets like content, tools, glossaries, landing pages, and discovery surfaces.

Conhecimentos

Growth marketing

B2B SaaS

Demand generation

PLG

Performance marketing

Developer audiences

SEO

Marketing automation

Data-driven

Cross-functional leadership

Descrição da oferta de emprego

Cloudinary is seeking a proven Growth Marketing leader to own the integrated marketing engine for a self-service PLG funnel. You will drive demand, improve conversion, and build owned acquisition surfaces while translating growth investments into revenue and pipeline outcomes.

You will collaborate with Product, Data, RevOps, Sales, Web, Content, Design and Finance to define the growth system, set priorities, and ship high-impact programs in a lean, fast-paced team.