Growth Marketing Lead — Equity, PLG & Channel Growth

Logoslabs; San Francisco (CA); Remote; USD 180,000 - 280,000; Full time

Job summary

Flex in San Francisco is seeking a strategic and hands-on Head of Growth Marketing to build and scale a modern growth engine that drives a predictable, high-quality pipeline across self-serve and sales-led motions. You will own customer acquisition across digital surfaces—web, SEO, paid media, OOH, creator—and work closely with Product to activate, convert, and monetize.

As a growth leader, you will lead the Demand Generation team, optimize CAC and ROI, define growth KPIs, and drive PLG

Responsibilities

• Lead and manage the Demand Gen team across performance marketing, digital channels, and enterprise campaigns
• Own paid acquisition across search, display, paid social, and retargeting
• Optimize CAC, payback period, and channel ROI through data-driven iteration
• Partner with Sales and RevOps to align on ICPs, pipeline goals, and campaign strategy
• Act as the owner of Flex’s self-serve motion, driving top-of-funnel acquisition and PLG growth
• Collaborate with Product to drive activation experiments, onboarding, conversion optimization, and monetization
• Define and track growth KPIs across acquisition, activation, and revenue
• Own Flex.one as a core growth surface, improve discoverability and conversion
• Drive organic acquisition via SEO, structured content, and site optimization
• Build visibility across AI-driven discovery platforms via GEO
• Develop and execute product and brand marketing strategy
• Collaborate on product launches and provide materials for Sales and partners
• Drive the narrative across website, campaigns, organic, paid, email, press, and referrals

Job description

Flex in San Francisco is seeking a strategic and hands-on Head of Growth Marketing to build and scale a modern growth engine that drives a predictable, high-quality pipeline across self-serve and sales-led motions. You will own customer acquisition across digital surfaces—web, SEO, paid media, OOH, creator—and work closely with Product to activate, convert, and monetize.

As a growth leader, you will lead the Demand Generation team, optimize CAC and ROI, define growth KPIs, and drive PLG