Growth Leader for FinTech & PLG Demand Engine

Taswiq4me; San Francisco, Miami, New York (CA, FL, NY); Hybrid; USD 180,000 - 260,000; Full time

Job summary

Flex seeks a strategic Head of Growth Marketing to build a modern growth engine driving high-quality pipeline across self-serve and sales-led motions. You will own customer acquisition across digital channels, optimize CAC and ROI, and partner with Product, Sales, and RevOps to scale activation and monetization.

You will lead the Demand Gen team, manage performance marketing, and drive SEO, website optimization, and GEO initiatives while shaping product and brand messaging for sustained ARR

Qualifications

• 6–10+ years of experience in growth, digital, or performance marketing, ideally in FinTech or a B2B SaaS environment.
• 3+ years of people management experience, with a track record of building and mentoring high-performing teams.
• Proven success scaling organizations from $50M → $100M → $200M+ ARR.
• Deep expertise in SEO, paid acquisition, website optimization, and modern demand generation.
• Fluency in sales-led acquisition, intent-based targeting, personalization, trigger-based messaging, and predictive analytics.
• Strong copywriting, communication, and storytelling skills.
• Highly technical and comfortable implementing modern marketing and analytics tools.

Responsibilities

• Lead Growth & Demand Gen team, ensuring strong execution across performance marketing and enterprise campaigns.
• Own paid acquisition across search, display, paid social, and retargeting.
• Optimize CAC, payback period, and channel ROI through data-driven iteration.
• Partner with Sales and RevOps to align on ICPs, pipeline goals, and campaign strategy.
• Own self-serve motion and PLG initiatives to drive activation and monetization.
• Drive SEO, site optimization, and GEO strategies across discovery platforms.
• Develop and execute product and brand marketing plans to support launches and sales enablement.

Skills

Growth marketing

Strategic planning

SEO

Paid acquisition

Website optimization

Analytics

Lifecycle marketing

PLG / self-serve

Sales alignment

Team leadership

Tools

Google Analytics

SEMrush

Ahrefs

Looker / BI

Job description

Flex seeks a strategic Head of Growth Marketing to build a modern growth engine driving high-quality pipeline across self-serve and sales-led motions. You will own customer acquisition across digital channels, optimize CAC and ROI, and partner with Product, Sales, and RevOps to scale activation and monetization.

You will lead the Demand Gen team, manage performance marketing, and drive SEO, website optimization, and GEO initiatives while shaping product and brand messaging for sustained ARR