Growth Architect: Acquisition & CRO Lead

Kula Example; San Francisco (CA); On-site; USD 140,000 - 210,000; Full time

Job summary

Kula Example is seeking a seasoned Growth Marketing Lead to drive acquisition channels and accelerate pipeline and revenue. The role focuses on paid media, CRO, and analytics, requiring 5+ years in growth marketing and a track record of data-driven success.

You will design and execute growth experiments, own the paid acquisition strategy, and collaborate cross-functionally to optimize ROI and overall marketing performance.

Qualifications

• 5+ years of growth or performance marketing experience.
• Expertise across paid media, conversion rate optimization, and analytics.
• Data-driven decision making with measurable impact.

Responsibilities

• Design and run growth experiments across the customer journey to boost effectiveness.
• Own paid acquisition strategy, budget allocation, and campaign optimization for ROI.
• Analyze campaign performance and reduce CAC while maximizing LTV.
• Collaborate with product, sales, and creative teams to ensure aligned execution of growth plans.
• Stay current with industry trends and emerging technologies to improve growth initiatives.

Skills

Growth marketing

Paid media management

CRO

Marketing analytics

Tools

Google Ads

Facebook Ads

Mixpanel

Amplitude

Google Analytics

Job description

Kula Example is seeking a seasoned Growth Marketing Lead to drive acquisition channels and accelerate pipeline and revenue. The role focuses on paid media, CRO, and analytics, requiring 5+ years in growth marketing and a track record of data-driven success.

You will design and execute growth experiments, own the paid acquisition strategy, and collaborate cross-functionally to optimize ROI and overall marketing performance.