Head of Growth Marketing

DeepHow; United States; On-site; USD 120,000 - 160,000; Full time

Job summary

A leading SaaS company in the United States is hiring a Head of Growth Marketing to lead and scale their growth strategy. The ideal candidate will have 6–10 years of experience in B2B growth marketing, focusing on product-led growth. Responsibilities include designing demand generation strategies and collaborating across teams. The role requires hands-on experience with marketing automation tools and a data-driven mindset. Full-time position with director seniority level.

Qualifications

• 6–10 years in B2B growth marketing, including 3+ years in a leadership role.
• Demonstrated success in SaaS or tech‑driven sales environments.
• Hands‑on experience with product‑led growth tactics.

Responsibilities

• Develop and execute a demand generation approach to increase qualified leads.
• Implement Product-Led Growth initiatives to boost user activation.
• Drive and convert Top-of-Funnel leads.

Skills

Account-Based Marketing (ABM)

B2B SaaS Marketing

Digital Marketing & SEO

HubSpot Administration

Analytics & Performance Reporting

Tools

HubSpot

Google Analytics

LinkedIn Ads

Zapier

Clay

Job description

DeepHow is hiring a Head of Growth Marketing to lead and scale our full‑funnel growth strategy. We’re looking for a marketing leader who brings both vision and execution, someone who can chart a path forward, then roll up their sleeves and make it happen.

You’ll own acquisition across channels, with a strong focus on product‑led growth (PLG) for a B2B SaaS company. The role blends strategic planning with hands‑on execution, requiring close collaboration across marketing, sales, and customer success.

This is an individual contributor role, ideal for someone who thrives in a builder environment, enjoys working directly in the tools, and is eager to test, learn, and scale modern growth marketing programs in a fast‑moving SaaS company.

Key Responsibilities

• Develop and execute a demand generation approach to increase qualified lead volume.
• Drive and convert Top‑of‑Funnel (TOFU) and Middle‑of‑Funnel (MOFU) leads.
• Implement Product‑Led Growth (PLG) initiatives and integrated campaigns to boost user activation and conversion.
• Launch and scale campaigns on LinkedIn, Google, and other relevant B2B platforms.
• Design and optimize lead‑nurturing flows and retargeting programs.
• Enhance engagement and conversion using in‑funnel content strategies.
• Continuously test and iterate to improve velocity throughout the buyer journey.
• Identify, refine, and automate workflows with appropriate technologies to maximize results, agility, and marketing ROI.
• Use marketing automation and campaign tools such as Clay, HeyReach, Zapier, Google Analytics, and others, ensuring effective execution and integration across systems.

Qualifications

• 6–10 years in B2B growth marketing, including 3+ years in a leadership role
• Demonstrated success in SaaS or tech‑driven sales environments with longer buying cycles
• Hands‑on experience with product‑led growth tactics and conversion funnel optimization
• Expertise and hands‑on experience in marketing automation and analytics platforms (HubSpot, Google Ads, LinkedIn Ads, GA, Clay, HeyReach, Zapier, etc.)
• Data‑driven approach with strong testing and experimentation discipline

Required Skills

• Account‑Based Marketing (ABM): Minimum 8 years of experience developing and executing ABM strategies in B2B environments.
• B2B SaaS Marketing: 7+ years of experience driving growth in SaaS or technology‑driven businesses with multi‑stage buying cycles.
• Digital Marketing & SEO: 7+ years of hands‑on experience in demand generation, campaign optimization, SEO/SEM, and content‑driven lead conversion.
• HubSpot Administration: Proficient in building and managing HubSpot workflows, automation, lead scoring, and performance dashboards.
• Analytics & Performance Reporting: Strong analytical mindset; ability to translate campaign data into actionable insights using tools such as Google Analytics, LinkedIn Ads Manager, and CRM integrations.
• Mindset: This is an individual contributor role — ideal for someone who is highly hands‑on, comfortable working directly in the tools, and willing to roll up their sleeves to build, test, and iterate alongside the team.

Preferred Skills (Nice‑to‑Have)

• Experience with A/B testing and CRO (conversion rate optimization).
• Knowledge of marketing automation tools (HubSpot, Marketo, Pardot, etc.).
• Graphic design or video editing skills (Canva, Adobe Suite).
• Familiarity with CRM systems (Salesforce, Zoho).

Seniority Level

• Director

Employment Type

• Full‑time

Job Function

• Marketing and Sales

Industries

• Software Development