Growth & Market Strategy Lead

Formlabs; Somerville (MA); On-site; USD 120,000 - 180,000; Full time

Job summary

Formlabs in Somerville, MA seeks a Senior Manager, Marketing Strategy to drive data-driven decision making and optimize growth-focused marketing. You will define customer segments, size markets, and build the business case for where to grow next.

You will own execution of winning segments, structure analyses, and develop data-driven models to guide real decisions. Collaborate with senior leaders to align on strategy and outcomes.

Qualifications

• 3 to 10 years of experience in Strategy roles or on Strategy projects as a Management Consultant or scaling a business from 1 to 10.
• Experience using AI tools in daily work with a growth mindset.
• Strong ability to structure analysis and build data-driven models.
• Experience in industry research and customer segmentation.

Responsibilities

• Define customer segments and size markets to decide where Formlabs should grow next.
• Build the business case for how to win a segment, then own the execution and delivery.
• Structure analysis and build data-driven models that guide real decisions.
• Partner with senior leaders across the business to drive alignment.

Skills

Customer segmentation

Data analytics

AI tools

Data visualization

Tools

GBQ/SQL

DataStudio/Looker

Job description

Formlabs in Somerville, MA seeks a Senior Manager, Marketing Strategy to drive data-driven decision making and optimize growth-focused marketing. You will define customer segments, size markets, and build the business case for where to grow next.

You will own execution of winning segments, structure analyses, and develop data-driven models to guide real decisions. Collaborate with senior leaders to align on strategy and outcomes.