Senior Growth Marketing Manager Growth

Front Door Defense; Somerville (MA); On-site; USD 125,000 - 180,000; Full time

Benefits offered by this job

Equity (RSUs)

Comprehensive healthcare

401K with advisor access

Parental leave

Sabbatical leave

Flexible out-of-office plan

On-site parking

Healthy on-site meals & snacks

Professional development opportunities

Team culture events

Unlimited 3D prints

Job summary

Formlabs is seeking a Senior Growth Marketing Manager in Somerville, MA, to own the customer lifecycle and maximize lifetime value through engaging campaigns. You will drive growth across prospects and existing customers, partnering with product, creative, support, and sales to bring new campaigns to market.

You will leverage Marketo, Klaviyo, Salesforce, Google Analytics, and BigQuery to analyze data, run A/B tests, and optimize messages.

Qualifications

• 8+ years in growth, lifecycle, or analytics marketing.
• Strong ability to translate data insights into actionable campaigns.
• Excellent written and verbal communication with a creative mindset.

Responsibilities

• Own end-to-end growth marketing strategy to maximize customer lifetime value.
• Develop and execute campaigns across web, email, and other channels.
• Design programs for key stages of the customer journey.
• Track, measure, and report on retention and engagement metrics.

Skills

Growth marketing

Analytics

Lifecycle marketing

AB testing

CRM (Salesforce)

Email platforms

Data-driven

Communication

Tools

Marketo

Klaviyo

Salesforce

Google Analytics

BigQuery

Shopify

Job description

Senior Growth Marketing Manager

Own end-to-end growth marketing strategy to maximize customer lifetime value.

Location: Somerville, Massachusetts, United States

Compensation: $125,000 - 180,000 USD / year

Job Tags: Growth

About The Role

We're looking for a Growth Marketing Manager to spearhead marketing efforts around our prospects and existing customer base to build customer loyalty through engaging campaigns and innovative strategies.

As the Growth Marketing Manager, you will own the customer lifecycle, focusing on prospects, leads, purchase, onboarding, engagement, retention, and satisfaction. You'll design and execute strategies that inspire our customers to become repeat buyers and advocates of Formlabs' cutting-edge 3D printing solutions. By leveraging data, insights, and creative marketing tactics, you'll ensure that every customer interaction builds loyalty and maximizes lifetime value.

What You'll Do:

• Develop and execute campaigns to drive customer engagement and purchases throughout the whole customer journey - from prospecting to loyal customer across web, email, and other channels.
• Design programs for key stages of the customer journey
• Develop content and resources that empower customers to maximize the value of their Formlabs products - segmenting by different customer types, geos, etc. as needed
• Track, measure, and report on retention and engagement metrics, identifying opportunities for improvement.
• Work closely with product, creative, support, and sales teams to bring new products to market, build campaigns, and ensure a seamless customer experience.
• Test and optimize campaigns through A/B testing, data analysis, and customer feedback.

About You:

• 8+ years in growth, customer, or lifecycle marketing as an analyst, preferably in a hardware technology company
• Strong analytical or technical skills
• Strong ability to interpret data and translate insights into actionable marketing strategies.
• Exceptional written and verbal communication skills, with the ability to craft compelling marketing messages.
• A creative mindset with a passion for designing innovative customer campaigns.
• A deep understanding of customer needs and a passion for creating exceptional experiences.
• Strong bias for action and ability to execute quickly
• Strong curiosity about our customer base, product, and technology
• Experience with marketing email platforms (e.g., Marketo, Klaviyo), CRM systems (e.g., Salesforce), analytics tools (e.g., Google Analytics, BigQuery), ecommerce platforms (e.g., Shopify)

Why Join Us?

• Be part of an innovative company at the forefront of the 3D printing industry.
• Collaborate with a team of passionate, driven professionals in a fast-paced environment.
• Enjoy a culture that values creativity, learning, and delivering excellence.

Our Benefits & Perks:

• Robust equity program to build future wealth through RSUs
• Comprehensive healthcare coverage (Medical, Dental, Vision)
• Low cost fund options in our 401K and access to advisors
• Generous paid Parental Leave (up to 16 weeks)
• Tenure-based paid Sabbatical Leave (up to 6 weeks)
• Flexible Out of Office Plan – Take time when you need it
• Ample on-site parking & pre-tax commuter benefits
• Healthy on-site lunches, snacks, beverages, & treats
• Regular sponsored professional development opportunities
• Many opt-in culture events across our diverse community
• And of course… unlimited 3D prints

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Even if you don't check every box, but see yourself contributing, please apply. Help us build an inclusive community that will change the face of 3D printing.

Compensation

We are all owners of Formlabs and direct beneficiaries of our success. We believe that equity is a critical component of compensation at Formlabs, and we want our newest team members to understand the potential value of their equity compensation. Full time employees receive equity, in the form of RSUs. Your financial investment will grow with us in accordance to your impact.

At Formlabs, base pay is one part of our total compensation package and is determined within a range. Your base pay will depend on your skills, qualifications, experience, location and expected impact on the organization.

The annual base pay range for this role is: $125,000 — $180,000 USD