Growth Marketing Leader — AI-Driven B2B GTM, Equity

Formic

United States

Remote

USD 180,000 - 260,000

Full time

5 days ago

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Benefits offered by this job

Competitive compensation

Equity

Uncapped commission

Health insurance

401(k)

Parental leave

Flexible PTO

Job summary

Formic, a fast-growing US robotics-as-a-service company, is seeking a senior marketing leader to build and run a scalable demand engine for our B2B buyers. You will own brand, content, campaigns, and channel strategy across the buyer journey, and set clear priorities with measurable outcomes.

Collaborating with Sales and RevOps, you will ensure reliable funnel data and aligned goals, while leading a multidisciplinary team spanning marketing, SDR, and GTM engineering to move fast and experiment

Qualifications

Proven experience in high-growth B2B marketing and pipeline generation.
Strong fluency with AI-enabled GTM systems and experimentation.
Creativity combined with analytical rigor and accountability.

Responsibilities

Build and lead a scalable marketing engine for demand and qualified pipeline.
Own brand, content, campaigns, and channel strategy across the buyer journey.
Set priorities, metrics, and ownership; scale what works and stop what doesn't.
Partner with Sales and RevOps to ensure reliable funnel data and shared goals.
Lead and develop a multidisciplinary team spanning marketing, SDR, and GTM engineering.