Marketing & Growth Engine Lead

Formic; United States; Hybrid; USD 145,000 - 220,000; Full time

Benefits offered by this job

Equity in Formic

Comprehensive Healthcare Coverage

Paid Parental Leave

Company 401(k)

Home Office Stipend

Monthly Cell Phone Reimbursement

Flexible Time Off

Job summary

Formic is seeking a Head of Marketing in the United States to build a scalable demand engine and lead a team across Marketing, lead generation, SDR, and GTM Engineering. You will own the company’s market presence, messaging, and content, translating product and customer value into campaigns that generate high-quality pipeline.

You will set priorities, measure outcomes, and scale proven approaches. You will shape the GTM technology stack, manage a disciplined operating cadence, and partner with

Qualifications

• Experience building and leading Marketing, Growth, or Demand Generation functions with measurable business results.
• Ability to develop differentiated positioning and messaging for complex products and markets.
• Strong fluency with marketing technology, data, automation, and AI-enabled GTM systems.

Responsibilities

• Own Formic's marketing strategy, positioning, messaging, and content to build awareness and demand.
• Lead demand generation, SDR/outbound, ABM, events, paid and organic channels, and partnerships.
• Build and optimize GTM Engineering and marketing technology to scale campaigns.
• Own the funnel and define metrics, reporting, and accountability across teams.
• Create focus from ambiguity, run experiments, and scale successful initiatives.

Skills

Marketing leadership

B2B demand generation

GTM strategy

AI-enabled GTM

Team development

Tools

CRM systems

Job description

Formic is seeking a Head of Marketing in the United States to build a scalable demand engine and lead a team across Marketing, lead generation, SDR, and GTM Engineering. You will own the company’s market presence, messaging, and content, translating product and customer value into campaigns that generate high-quality pipeline.

You will set priorities, measure outcomes, and scale proven approaches. You will shape the GTM technology stack, manage a disciplined operating cadence, and partner with