Head of Marketing & Growth Strategy (Remote)

Bazeta; United States; Remote; USD 150,000 - 210,000; Full time

Job summary

Formic, a US-based robotics automation provider, is seeking a Head of Marketing to build and lead a scalable engine for demand and qualified pipeline. You will own how Formic shows up in the market and shape messaging that resonates with manufacturers and economic buyers.

You will drive brand, content, campaigns, and GTM programs, partnering with Sales, RevOps, and Leadership to accelerate growth while maintaining a data-driven, experiment-driven approach.

Responsibilities

• Own Formic's marketing strategy and market presence.
• Develop and sharpen positioning, messaging, and story.
• Translate technology and value proposition into buyer-focused messaging.
• Oversee content, creative, video, website, stories, events, and campaigns.
• Build a scalable demand engine and qualified pipeline.

Skills

Marketing leadership

B2B marketing

Brand strategy

Demand generation

Job description

Formic, a US-based robotics automation provider, is seeking a Head of Marketing to build and lead a scalable engine for demand and qualified pipeline. You will own how Formic shows up in the market and shape messaging that resonates with manufacturers and economic buyers.

You will drive brand, content, campaigns, and GTM programs, partnering with Sales, RevOps, and Leadership to accelerate growth while maintaining a data-driven, experiment-driven approach.