Head of Marketing (Fully Remote)

Formic; United States; Remote; USD 180,000 - 260,000; Full time

Benefits offered by this job

Competitive compensation

Equity

Uncapped commission

Health insurance

401(k)

Parental leave

Flexible PTO

Job summary

Formic, a fast-growing US robotics-as-a-service company, is seeking a senior marketing leader to build and run a scalable demand engine for our B2B buyers. You will own brand, content, campaigns, and channel strategy across the buyer journey, and set clear priorities with measurable outcomes.

Collaborating with Sales and RevOps, you will ensure reliable funnel data and aligned goals, while leading a multidisciplinary team spanning marketing, SDR, and GTM engineering to move fast and experiment

Qualifications

• Proven experience in high-growth B2B marketing and pipeline generation.
• Strong fluency with AI-enabled GTM systems and experimentation.
• Creativity combined with analytical rigor and accountability.

Responsibilities

• Build and lead a scalable marketing engine for demand and qualified pipeline.
• Own brand, content, campaigns, and channel strategy across the buyer journey.
• Set priorities, metrics, and ownership; scale what works and stop what doesn't.
• Partner with Sales and RevOps to ensure reliable funnel data and shared goals.
• Lead and develop a multidisciplinary team spanning marketing, SDR, and GTM engineering.

Skills

B2B marketing

Pipeline generation

Team leadership

AI-enabled GTM systems

Data-driven experimentation

Job description

• Build and lead a scalable marketing engine for demand and qualified pipeline.
• Own brand, content, campaigns, and channel strategy across the buyer journey.

Key Responsibilities:

• Set clear priorities, metrics, and ownership; scale what works and stop what doesn't.
• Partner with Sales and RevOps to ensure reliable funnel data and shared goals.
• Lead and develop a multidisciplinary team spanning marketing, SDR, and GTM engineering.

What We Look For:

• Proven experience in high-growth B2B marketing and pipeline generation.
• Strong technical fluency with AI-enabled GTM systems and experimentation.
• Creativity combined with analytical rigor and accountability.

Total Rewards:

• Competitive salary, equity, and uncapped commission for eligible roles.
• Comprehensive healthcare, 401(k), paid parental leave, and flexible PTO.

Formic

We're on a mission to reshape American manufacturing by making automation accessible to every factory through a Robotics-as-a-Service model. Backed by leading investors, we're scaling rapidly and building a small, high-impact team that moves fast and experiments boldly.