Marketing Analytics Lead — Digital Growth & Insights

Fairygodboss; Vienna (VA); On-site; USD 91,000 - 203,000; Full time

Job summary

PNC is seeking a highly analytical Business Analytics Lead to join the Digital Marketing Analytics team in the United States. The role focuses on measurement, experimentation, and optimization to improve digital marketing effectiveness and drive measurable business value.

You will lead measurement frameworks, analyze campaigns, and design experiments to inform investment decisions and maximize ROI, while communicating insights to senior leadership.

Qualifications

• Bachelor's degree in a quantitative field such as Statistics, Economics, Mathematics, Analytics, or related discipline.
• 5+ years of experience in advanced analytics, marketing analytics, experimentation, or data science.
• Advanced SQL skills and experience using Python for analytics.
• Experience designing and evaluating experiments, including hypothesis testing, power analysis, and causal measurement.
• Experience working with large datasets and applying analytical methods to solve business problems.
• Strong communication and stakeholder-management skills with the ability to influence decisions through data‑driven insights.
• Proven ability to operate in ambiguous environments, define problems, evaluate analytical approaches, and recommend solutions.

Responsibilities

• Lead measurement strategies and analytical frameworks across digital marketing channels to quantify incremental business impact and inform investment decisions.
• Analyze campaign and customer performance to identify opportunities, optimize marketing effectiveness, and maximize ROI.
• Design and evaluate experiments, including A/B tests, geo-based tests, and conversion lift studies, to measure incremental business impact.
• Develop practical testing frameworks that balance statistical rigor, execution complexity, and business objectives.
• Integrate media, web analytics, customer, and marketing technology data to create a unified view of performance.
• Build dashboards and visualizations that communicate insights and support decision making.
• Translate complex analytical findings into clear, actionable recommendations for business stakeholders.
• Present methodologies, insights, and results to technical, business, and executive audiences.

Skills

SQL

Python

Experimentation

Data Analysis

Stakeholder Communication

Education

Bachelor's degree in quantitative field

Tools

Adobe Analytics

SA360

CM360

Google Ads

Job description

PNC is seeking a highly analytical Business Analytics Lead to join the Digital Marketing Analytics team in the United States. The role focuses on measurement, experimentation, and optimization to improve digital marketing effectiveness and drive measurable business value.

You will lead measurement frameworks, analyze campaigns, and design experiments to inform investment decisions and maximize ROI, while communicating insights to senior leadership.