Growth Marketing Lead — Paid Acquisition (Remote)

BookBub; Boston (MA); Hybrid; USD 80,000 - 115,000; Full time

Benefits offered by this job

Stock options

Medical insurance

Dental

Vision

401k

Parental leave

Take-what-you-need PTO

Job summary

BookBub is expanding its Boston-area team and seeking a Growth Marketing Manager to own acquisition strategy across paid channels. You will optimize campaigns, craft creative, and partner with design and analytics to drive growth.

A 2-5 year track record in high-growth consumer marketing is essential, with strong Excel and BI tool fluency. You’ll help shape long-term channel strategy, run A/B tests, build dashboards, and report insights across teams.

Qualifications

• 2-5 years of professional experience in growth or performance marketing at a high-growth consumer brand or performance agency.
• Demonstrated knowledge of Meta Ads and one additional paid media platform (e.g. Google Ads, TikTok Ads, Pinterest Ads, LiveIntent, AppLovin), with experience optimizing ad campaigns for efficiency (e.g. CPA, CAC, ROAS).
• Excellent analytical skills, ability to interpret data; proficient in Excel and familiar with BI tools (e.g. Looker, Tableau, PowerBI).
• Strong critical thinking skills, attention to detail, and eagerness to grow your scope alongside the company.
• Experience working with web analytics, A/B testing tools, and ad tracking.

Responsibilities

• Manage, optimize, and own day-to-day operations of 2-3 paid marketing channels including targeting, bidding, budgeting, account structure, etc.
• Work closely with leadership to shape long-term channel strategy and influence roadmap prioritization.
• Create and optimize ads, write headlines and copy, and collaborate with our design team on creative to improve channel performance.
• Proactively identify and pursue opportunities to scale existing campaigns and test new acquisition strategies across emerging platforms.
• Create and maintain dashboards of advertising performance metrics, analyze the impact of marketing channels, and represent insights/learnings cross-functionally.
• Contribute to cross-functional projects with analytics, product, engineering, and design to meet ambitious growth targets, ensuring timely execution, nimble adaptation, and delivery of key learnings.
• Design and execute conversion optimization tests across our digital experience.

Skills

Growth marketing

Meta Ads

Other paid media

Excel

BI tools

A/B testing

Web analytics

Analytical skills

Attention to detail

Tools

Looker

Tableau

PowerBI

Job description

BookBub is expanding its Boston-area team and seeking a Growth Marketing Manager to own acquisition strategy across paid channels. You will optimize campaigns, craft creative, and partner with design and analytics to drive growth.

A 2-5 year track record in high-growth consumer marketing is essential, with strong Excel and BI tool fluency. You’ll help shape long-term channel strategy, run A/B tests, build dashboards, and report insights across teams.