Growth Marketing Lead: Acquisition & Optimization

Aboard; California; Remote; USD 100,000 - 150,000; Full time

Job summary

Aboard is seeking a Growth Marketing Manager to own customer acquisition, conversion optimization, and growth experiments across North America. You’ll help build the growth engine behind a category-defining brand.

Responsibilities include scaling paid channels (Google Ads, Meta, YouTube), improving acquisition funnels, running structured A/B tests, building dashboards with GA4/GTMs, and using AI tools to accelerate insights and impact.

Qualifications

• 4+ years in Growth/Performance Marketing or Demand Generation.
• Experience managing Google Ads and performance marketing programs with measurable results.
• Strong understanding of acquisition funnels and conversion optimization.
• Experience with GA4, Google Tag Manager, and marketing analytics.
• Ability to run structured experiments and make data-driven decisions.
• Analytical mindset with curiosity and creativity.
• Ability to work independently and own outcomes.

Responsibilities

• Own growth marketing across North America, focusing on customer acquisition and conversion optimization.
• Develop and scale paid and owned channels, with emphasis on Google Ads and performance marketing.
• Run structured experiments, analyze results, and scale successful initiatives.
• Build dashboards and insights using GA4, GTM, Looker Studio, and related tools.
• Collaborate with content, product, and creative teams to drive demand generation.

Skills

Growth Marketing

Performance Marketing

A/B Testing

GA4/GTM

Data Analysis

Content Strategy

AI Tools in Marketing

Google Ads

HubSpot

Salesforce

Looker Studio

SQL

Tools

Google Ads

HubSpot

Salesforce

Looker Studio

SQL

Job description

About the Company

At Aboard, we’re reimagining what travel can be. We’re building a next-generation hybrid electric travel trailer that combines mobility, energy independence, and modern living into a single platform. Designed for EV owners, outdoor enthusiasts, remote workers, and modern explorers, Aboard enables people to travel farther, stay longer, and live more freely.

About the Role

As we enter our next stage of growth, we’re looking for a Growth Marketing Manager to own customer acquisition, conversion optimization, and growth experimentation across North America. This is a high-impact role for someone who thrives at the intersection of growth strategy, analytics, experimentation, and customer understanding. You won’t just manage campaigns—you’ll help build the growth engine behind a category-defining brand.

Responsibilities

Customer Acquisition & Demand Generation

• Own and scale customer acquisition across paid and owned channels, with a strong focus on Google Ads and performance marketing.
• Manage and optimize Google Ads, Meta Ads, YouTube, retargeting, and emerging acquisition channels.
• Build and improve acquisition funnels that generate qualified leads and reservation intent.
• Identify and scale new growth opportunities across EV, RV, outdoor recreation, remote work, and off-grid living audiences.
• Continuously improve acquisition efficiency, lead quality, and conversion performance.

Conversion Optimization & Growth Experimentation

• Improve the customer journey from first click to reservation.
• Optimize landing pages, lead flows, and conversion funnels.
• Run structured A/B tests across messaging, offers, audiences, and user experiences.
• Develop hypotheses, launch experiments, analyze results, and scale successful initiatives.
• Increase conversion rates while reducing acquisition costs.

Analytics & Growth Intelligence

• Own growth measurement and performance reporting.
• Manage GA4, Google Tag Manager, conversion tracking, and attribution.
• Build dashboards and reporting frameworks that provide actionable business insights.
• Monitor and optimize key metrics including CAC, ROAS, conversion rate, lead quality, and marketing-sourced revenue.
• Use data to inform strategic decisions and investment priorities.

Content Strategy & Customer Education

• Help shape the content and messaging that drives customer acquisition and conversion.
• Identify content opportunities that support customer education and demand generation.
• Partner with internal and external creative resources to develop high-impact content initiatives.
• Use customer insights, search demand, and performance data to guide messaging and content priorities.
• Contribute to landing page messaging, product storytelling, educational content, creator partnerships, and nurture campaigns. This role focuses on content strategy and performance—not day-to-day content production.

AI-Powered Execution

• Leverage AI and automation to work smarter and move faster.
• Use AI tools to accelerate research, analysis, reporting, and experimentation.
• Improve workflow efficiency through automation and modern marketing tools.
• Continuously explore new technologies that increase productivity and business impact.

Qualifications

• 4 years of experience in Growth Marketing, Performance Marketing, Demand Generation, or Customer Acquisition.
• Proven experience managing Google Ads and performance marketing programs with measurable business results.
• Strong understanding of customer acquisition funnels and conversion optimization.
• Experience with GA4, Google Tag Manager, and marketing analytics.
• Demonstrated ability to run structured experiments and make data-driven decisions.
• Strong analytical mindset combined with curiosity and creativity.
• Ability to work independently and take ownership of outcomes.

Required Skills

• Experience marketing high-ticket products ($10,000 ).
• Experience in EV, mobility, outdoor recreation, RV, consumer hardware, energy, or premium consumer products.
• Experience with long consideration-cycle purchases.
• Familiarity with HubSpot, Salesforce, SQL, Looker Studio, or similar tools.
• Experience integrating AI tools into marketing workflows.
• Experience developing content strategies that support customer education and conversion.

Pay range and compensation package

Direct influence on revenue, customer acquisition, and business growth.

Equal Opportunity Statement

We are committed to diversity and inclusivity.