Growth Marketing Lead: Acquisition & Optimization

Aboard; California (MO); On-site; USD 100,000 - 150,000; Full time

Job summary

Aboard is seeking a Growth Marketing Manager to own customer acquisition, conversion optimization, and growth experiments across North America. You’ll help build the growth engine behind a category-defining brand.

Responsibilities include scaling paid channels (Google Ads, Meta, YouTube), improving acquisition funnels, running structured A/B tests, building dashboards with GA4/GTMs, and using AI tools to accelerate insights and impact.

Qualifications

• 4+ years in Growth/Performance Marketing or Demand Generation.
• Experience managing Google Ads and performance marketing programs with measurable results.
• Strong understanding of acquisition funnels and conversion optimization.
• Experience with GA4, Google Tag Manager, and marketing analytics.
• Ability to run structured experiments and make data-driven decisions.
• Analytical mindset with curiosity and creativity.
• Ability to work independently and own outcomes.

Responsibilities

• Own growth marketing across North America, focusing on customer acquisition and conversion optimization.
• Develop and scale paid and owned channels, with emphasis on Google Ads and performance marketing.
• Run structured experiments, analyze results, and scale successful initiatives.
• Build dashboards and insights using GA4, GTM, Looker Studio, and related tools.
• Collaborate with content, product, and creative teams to drive demand generation.

Skills

Growth Marketing

Performance Marketing

A/B Testing

GA4/GTM

Data Analysis

Content Strategy

AI Tools in Marketing

Google Ads

HubSpot

Salesforce

Looker Studio

SQL

Tools

Google Ads

HubSpot

Salesforce

Looker Studio

SQL

Job description

Aboard is seeking a Growth Marketing Manager to own customer acquisition, conversion optimization, and growth experiments across North America. You’ll help build the growth engine behind a category-defining brand.

Responsibilities include scaling paid channels (Google Ads, Meta, YouTube), improving acquisition funnels, running structured A/B tests, building dashboards with GA4/GTMs, and using AI tools to accelerate insights and impact.