Growth Marketing Manager, Paid Acquisition

BookBub; Boston (MA); Hybrid; USD 80,000 - 115,000; Full time

Benefits offered by this job

Stock options

Medical insurance

Dental

Vision

401k

Parental leave

Take-what-you-need PTO

Job summary

BookBub is expanding its Boston-area team and seeking a Growth Marketing Manager to own acquisition strategy across paid channels. You will optimize campaigns, craft creative, and partner with design and analytics to drive growth.

A 2-5 year track record in high-growth consumer marketing is essential, with strong Excel and BI tool fluency. You’ll help shape long-term channel strategy, run A/B tests, build dashboards, and report insights across teams.

Qualifications

• 2-5 years of professional experience in growth or performance marketing at a high-growth consumer brand or performance agency.
• Demonstrated knowledge of Meta Ads and one additional paid media platform (e.g. Google Ads, TikTok Ads, Pinterest Ads, LiveIntent, AppLovin), with experience optimizing ad campaigns for efficiency (e.g. CPA, CAC, ROAS).
• Excellent analytical skills, ability to interpret data; proficient in Excel and familiar with BI tools (e.g. Looker, Tableau, PowerBI).
• Strong critical thinking skills, attention to detail, and eagerness to grow your scope alongside the company.
• Experience working with web analytics, A/B testing tools, and ad tracking.

Responsibilities

• Manage, optimize, and own day-to-day operations of 2-3 paid marketing channels including targeting, bidding, budgeting, account structure, etc.
• Work closely with leadership to shape long-term channel strategy and influence roadmap prioritization.
• Create and optimize ads, write headlines and copy, and collaborate with our design team on creative to improve channel performance.
• Proactively identify and pursue opportunities to scale existing campaigns and test new acquisition strategies across emerging platforms.
• Create and maintain dashboards of advertising performance metrics, analyze the impact of marketing channels, and represent insights/learnings cross-functionally.
• Contribute to cross-functional projects with analytics, product, engineering, and design to meet ambitious growth targets, ensuring timely execution, nimble adaptation, and delivery of key learnings.
• Design and execute conversion optimization tests across our digital experience.

Skills

Growth marketing

Meta Ads

Other paid media

Excel

BI tools

A/B testing

Web analytics

Analytical skills

Attention to detail

Tools

Looker

Tableau

PowerBI

Job description

Who we are

We're a rapidly growing consumer tech startup in the Boston area. Millions of readers use our products every day to find great books, and our service empowers thousands of leading publishers and authors to drive sales and find new fans.

We're expanding our team to address the challenges and opportunities of the publishing industry while continuing to help readers find stories and authors they'll love. Check out BookBub and our audiobooks retailing platform, Chirp, and learn more about what to expect working at our company.

Chirp has built a fast-growing business around a simple idea: huge audiobook deals without commitments. Paid acquisition is core to how we grow, and we're looking for a Growth Marketing Manager to join our small, high-output consumer growth team. We're seeking a performance-oriented digital marketer with 2-5 years of experience. You'll own the customer acquisition strategy, implementation, optimization, and reporting for various paid marketing channels. You understand the consumer journey and love testing new ads, audiences, and landing pages to continuously improve performance. You're comfortable with achieving ambitious goals and taking ownership of our marketing approach and results.

Responsibilities include:

• Manage, optimize, and own day-to-day operations of 2-3 paid marketing channels including targeting, bidding, budgeting, account structure, etc. You'll inherit established Meta and/or Google campaigns and lead expansion into and testing of new channels
• Work closely with leadership to shape long-term channel strategy and influence roadmap prioritization
• Create and optimize ads, write headlines and copy, and collaborate with our design team on creative to improve channel performance
• Proactively identify and pursue opportunities to scale existing campaigns and test new acquisition strategies across emerging platforms
• Create and maintain dashboards of advertising performance metrics, analyze the impact of marketing channels, and represent insights/learnings cross-functionally
• Contribute to cross-functional projects with analytics, product, engineering, and design to meet ambitious growth targets, ensuring timely execution, nimble adaptation, and delivery of key learnings
• Design and execute conversion optimization tests across our digital experience

Ideal candidates for this position will have:

• 2-5 years of professional experience in growth or performance marketing at a high-growth consumer brand or performance agency
• Demonstrated knowledge of Meta Ads and one additional paid media platform (e.g. Google Ads, TikTok Ads, Pinterest Ads, LiveIntent, AppLovin), with experience optimizing ad campaigns for efficiency (e.g. CPA, CAC, ROAS)
• Excellent analytical skills, ability to interpret data; proficient in Excel and familiar with BI tools (e.g. Looker, Tableau, PowerBI)
• Strong critical thinking skills, attention to detail, and eagerness to grow your scope alongside the company
• Experience working with web analytics, A/B testing tools, and ad tracking

Salary & benefits

The anticipated salary range for this role is $80,000-$115,000. The salary offer will be commensurate with experience, and will be adjusted within or around this range based on the candidate who ultimately joins our team. Total compensation also includes stock option awards and competitive benefit options including medical, dental, vision, 401k, generous paid parental leave, and take-what-you-need paid time off.

Remote work flexibility

Please note: for this role, we are considering candidates who are located in the following states: MA, NY, RI, ME, PA, IL, and MD.

Our team has choose-where-you-work flexibility that allows you to choose a predominantly remote, hybrid, or in-office setup at our office in Cambridge, Massachusetts. We'll help each team member figure out the work set up that's best for them, including WFH equipment or a dedicated desk space in our office.

Most of our teams currently operate with a hybrid model, with some people working full- or part-time from the office, and some from home. We value and prioritize collaboration across mediums and spaces, and we invest in ensuring that meetings and other forms of collaboration are set up with equal access regardless of where you work.

Our interviewing philosophy

Our goal is to get to know you in a low-pressure, friendly environment - and to give you ample opportunity to learn more about us, too.

Our typical process includes these types of experiences:

• A resume screen and introductory phone call
• A take-home exercise where you'll have the opportunity to demonstrate your communication and problem-solving skills
• Additional video conversations with your potential future team members, the hiring manager, and People Operations

We will always do what we can to be flexible around your personal time commitments, deadlines, and general availability. We know that by joining our interview process, you're trusting us with your time - so we'll do our best to run a process for you that's as smooth and enjoyable as possible.

Your interview experience

If you're worried that you're not the perfect fit for a position, we want to let you in on a secret: we're not looking for one perfect candidate. We're looking to get to know a wide range of candidates with different backgrounds, experiences, and interests. If a position excites you, we encourage you to apply.

Pubmark strives to be an inclusive workplace and we value learning from different perspectives. We seek to foster an environment filled with people from a wide variety of backgrounds, experiences, abilities, and perspectives. We do not discriminate on the basis of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or veteran status. We are proud to be an equal opportunity employer.

Finally, our goal is to create an environment where you can interview at your best. If we can provide any assistance or accommodations during your time with us, please let us know at [e-mail]. All requests are treated as privately as possible and have no impact on candidate eligibility.