Growth Marketing Lead: Multi-Channel Demand & Funnels

ProSites; Murrieta (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

ProSites is seeking a Growth Marketing Manager to own the demand engine end-to-end—defining strategy, executing campaigns, and driving pipeline, lead quality, and conversion across B2B SaaS products.

You will lead multi-channel acquisition initiatives, set measurable targets, collaborate with Sales, Product, and Operations, and continually optimize funnels using data, analytics, and AI-driven approaches.

Qualifications

• 5–7+ years in digital/growth marketing with ownership of demand, leads, and conversion.
• Proven track record scaling multi-channel acquisition with efficient CAC and measurable pipeline impact.
• High analytical and technical aptitude; translating data into decisive action.
• GA4 and Salesforce proficiency.
• Exceptional campaign and project management with reliable follow-through.
• Strong collaboration with Sales, RevOps, and Product teams; clear written and verbal communication.
• AI-first mentality: leveraging AI to increase speed and quality.
• DTC experience is a strong plus.

Responsibilities

• Act as a player/coach for customer acquisition across multiple verticals, advising and hands-on across digital marketing strategies.
• Build and own the customer acquisition plans for our ICP across verticals: targeting, channel mix, budgets, measurement, and quarterly targets (MQL, SQL/PQL, pipeline, CAC/LTV).
• Translate strategy into a live roadmap, calendar, and briefs spanning campaigns, launches, and always-on programs to enable channel marketing managers, designers, writers, and web team to execute flawlessly.
• Set hypothesis-driven goals; prioritize by expected impact, cost, and confidence.
• Build compounding loops (content, SEO, retargeting, nurture; referrals/advocacy; partner co-marketing) that improve efficiency over time.
• Run structured experimentation (A/B/MV) across ads, offers, landing pages, and nurture flows; systematize learnings.
• Collaborate with Product Marketing on messaging, offers, competitive positioning, and product launches for the vertical.
• Work with Sales/SDR leadership to align targets, handoffs, and feedback loops; enable with pitch materials and objection handling.
• Partner with channel managers and CS to implement lifecycle triggers, scoring, and routing that increase speed-to-lead and meeting-set rates.

Skills

Digital marketing

Growth marketing

Analytics

GA4

Salesforce

Campaign management

Tools

HubSpot

Marketo

Clearbit

ZoomInfo

Job description

ProSites is seeking a Growth Marketing Manager to own the demand engine end-to-end—defining strategy, executing campaigns, and driving pipeline, lead quality, and conversion across B2B SaaS products.

You will lead multi-channel acquisition initiatives, set measurable targets, collaborate with Sales, Product, and Operations, and continually optimize funnels using data, analytics, and AI-driven approaches.