Senior Demand Generation Manager

Otterbrook; California (MO); Remote; USD 90,000 - 130,000; Full time

Benefits offered by this job

Remote-first culture

Meaningful equity

Job summary

Otterbrook is seeking a strategic, hands-on marketer to own the pipeline engine. You'll inherit a functioning set of channels, with a real budget, and accelerate what's already working while identifying the next growth lever.

You will oversee pipeline across paid, organic, events, and partnerships, drive multi-channel campaigns, and manage HubSpot-based reporting and workflows. This remote-friendly startup offers meaningful equity and fast-paced growth.

Qualifications

• 3+ years in B2B SaaS demand gen or growth marketing.
• Experience managing meaningful budgets and delivering pipeline.
• Strong analytics and data-driven decision making.
• Ability to own a wide remit independently in a fast-moving environment.
• Experience with paid media and multi-channel demand generation.

Responsibilities

• Own pipeline across paid, organic, events, LinkedIn, and partnerships.
• Campaign strategy and execution for product launches and major initiatives.
• Day-to-day marketing operations: website, social, content, and email.
• Reporting, attribution, and workflow management in HubSpot.
• Partner and content marketing programs to expand reach and brand.

Skills

Demand generation

Budget management

Analytics

Independent ownership

Paid media

Tools

HubSpot

Job description

We're looking for a strategic, hands-on marketer to take ownership of our pipeline engine. You'll inherit a functioning set of channels and a real budget — your mandate is to bring structure, accelerate what's already working, and identify the next big growth lever.

Responsibilities

• Pipeline across paid, organic, events, LinkedIn, and partnership channels
• Campaign strategy and execution for product launches and major initiatives
• Day-to-day marketing operations: website, social, content, and email
• Reporting, attribution, and workflow management in HubSpot
• Partner and content marketing programs that expand reach and brand awareness

Qualifications

• 3+ years in B2B SaaS demand gen, growth, or performance marketing
• Track record of managing meaningful budgets and delivering measurable pipeline
• Strong analytical instincts — you make decisions from data, not gut alone
• Comfortable owning a wide remit independently in a fast-moving environment
• Experience with paid media and multi-channel demand generation tactics

Required Skills

• Ecommerce or DTC ecosystem experience
• HubSpot power user
• Content or product marketing background
• Early-stage startup experience
• ABM or upmarket/enterprise motions

Preferred Skills

• Real ownership over a proven motion — not building from zero
• Broad exposure across marketing disciplines — strong career accelerant
• Tight, well-defined ICP with a quality-over-volume go-to-market approach
• Strong momentum and ambitious but grounded growth targets
• Comprehensive benefits, remote-first culture, and meaningful equity