Growth Marketing Manager - AI-Driven B2B SaaS

DomainTools; Raleigh (NC); On-site; USD 90,000 - 125,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

401k with company match

Flexible PTO

Job summary

DomainTools is seeking a hands-on Growth Marketing Manager to own funnel experiments from first visit to qualified opportunity. You’ll optimize website experiences, run paid and organic campaigns, and build nurture programs to drive trial to paid conversions and expansion.

You’ll report to the Director of Demand Generation and partner with Product Marketing, Product, Sales, and RevOps to optimize attribution and pipeline. A strong track record with Marketo and Salesforce is required.

Qualifications

• 4-7 years of B2B growth, performance, or demand generation marketing, ideally in SaaS or cybersecurity
• A track record of experiments that measurably improved conversion, acquisition cost, or pipeline
• Hands-on experience with paid search and paid social, including budget management and bid optimization
• Website and CRO experience: landing page testing, analytics setup, and tools like Google Analytics, Optimizely, VWO, or similar
• Working knowledge of SEO fundamentals
• Hands-on Marketo experience: building programs, smart campaigns, lead scoring, nurture flows, and reporting, plus working fluency with Salesforce
• Strong analytical skills: you can build funnel reports, read attribution, and size an opportunity
• Clear writing and the ability to test messaging with a technical audience

Responsibilities

• Experimentation and funnel growth across the full funnel from first visit to qualified opportunity
• Build lifecycle and nurture programs moving free users to paid and expansion
• Website, digital, and search optimization: landing pages, forms, CTAs, and user journeys; run A/B tests
• Paid acquisition: manage and optimize paid search, paid social, and retargeting
• Organic growth: collaborate on SEO strategy and high-intent traffic
• AI-assisted workflows for personalization and experimentation velocity
• Analytics and cross-functional partnership: measure funnel analytics with RevOps and improve attribution
• Collaborate with Product Marketing, Product, and Sales on tests and lead quality

Skills

B2B growth marketing

Paid search & paid social

Website CRO

Marketing analytics

Marketo & Salesforce

Technical writing for tech audiences

Experimentation & testing

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Optimizely

VWO

Marketo

Salesforce

Job description

DomainTools is seeking a hands-on Growth Marketing Manager to own funnel experiments from first visit to qualified opportunity. You’ll optimize website experiences, run paid and organic campaigns, and build nurture programs to drive trial to paid conversions and expansion.

You’ll report to the Director of Demand Generation and partner with Product Marketing, Product, Sales, and RevOps to optimize attribution and pipeline. A strong track record with Marketo and Salesforce is required.