Growth Marketing Manager - Multi-Channel Demand

Brivo; Austin (TX); On-site; USD 120,000 - 180,000; Full time

Job summary

Brivo's global marketing team seeks a Sr Marketing Manager to own strategic GTM for high-priority segments and drive end-to-end integrated marketing motions that align sales and marketing.

You will lead demand generation, analyze campaign insights, and collaborate with Content, Web/Ops, and SDRs to optimize funnel performance.

This role requires 7-10 years in B2B marketing, strong digital ad experience, and a proactive, data-driven mindset in a fast-paced, global environment.

Qualifications

• 7-10 years of experience managing large-scale campaigns for B2B companies.
• 3+ years hands-on experience managing paid social (LinkedIn, Meta) and CTV/Digital ad spend at scale.
• Deep understanding of the connection between top-of-funnel paid media activity and bottom-of-funnel sales conversion.
• You operate with a high degree of ownership and identify bottlenecks in campaign performance or sales-handoff processes.
• Extensive knowledge of marketing automation systems, preferably HubSpot & Salesforce.

Responsibilities

• Design and lead multi-channel integrated campaigns that translate value propositions into scalable demand generation motions.
• Review and audit campaign performance and paid media tactics, elevating the team's technical proficiency in digital channels.
• Own the performance narrative for Tier 1 programs and translate funnel metrics into campaign adjustments.
• Partner with Sales to execute account-based marketing for Tier 1 segments with personalized messaging.
• Guide Content and Web/Ops teams to align activities with the growth strategy.
• Lead performance marketing campaigns with ad strategy, audience targeting, and budget optimization.
• Orchestrate campaign launches with creative, copy, and social teams for cohesive narratives.
• Monitor lead handoff from campaigns to SDRs/sales within SLAs.

Skills

Campaign management

Paid social

Marketing automation

HubSpot

Salesforce

Cross-functional collaboration

Data-driven decisions

Campaign analytics

Tools

LinkedIn Ads

Meta Ads

CTV Ads

Job description

Brivo's global marketing team seeks a Sr Marketing Manager to own strategic GTM for high-priority segments and drive end-to-end integrated marketing motions that align sales and marketing.

You will lead demand generation, analyze campaign insights, and collaborate with Content, Web/Ops, and SDRs to optimize funnel performance.

This role requires 7-10 years in B2B marketing, strong digital ad experience, and a proactive, data-driven mindset in a fast-paced, global environment.